Advertising outdoors (t.blanda). editado por Phaidon
"Sinopsis" puede pertenecer a otra edición de este libro.
'A masterpiece. It's an Everything You Ever Wanted to Know About Posters But Were Too Busy Producing a Sub-Standard TV Commercial to Ask sort of book. Bernstein understands posters. He understands advertising. And he presents his case with consummate wit and precision.' (Campaign) 'A paperback version of the 1997 classic...with incisive text [and] plenty of images.' (Blueprint) '[A] bright and provocative picture book of eye-catching billboards, posters and other out-of-home executions from the past and present.' (Advertising Age)
Reseña del editor:Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns. This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Descripción Condición: New. New item. May have light shelf wear. Nº de ref. del artículo: BK0141338
Descripción Phaidon. Condición: New. Fine. Paperback. 2006. Originally published at $39.95. Nº de ref. del artículo: W88260b
Descripción Phaidon Press. PAPERBACK. Condición: New. 0714843865 New. Nº de ref. del artículo: Z0714843865ZN
Descripción Phaidon Press, 2004. Condición: New. book. Nº de ref. del artículo: M0714843865
Descripción Phaidon Press Ltd, United Kingdom, 2007. Paperback. Condición: New. Language: English . Brand New Book. Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns. This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising. Nº de ref. del artículo: POW9780714843865
Descripción Phaidon Press Ltd, United Kingdom, 2007. Paperback. Condición: New. Language: English . Brand New Book. Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns. This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising. Nº de ref. del artículo: POW9780714843865
Descripción Phaidon Press, 2004. Paperback. Condición: New. Nº de ref. del artículo: DADAX0714843865
Descripción Phaidon Press Ltd. Paperback. Condición: New. New copy - Usually dispatched within 2 working days. Nº de ref. del artículo: B9780714843865
Descripción Phaidon Press Ltd, 2004. PAP. Condición: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. del artículo: H8-9780714843865
Descripción Phaidon Press. Condición: New. pp. 240. Nº de ref. del artículo: 8093266