It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book

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9780714843377: It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!

Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

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About the Author:

"

Paul Arden (1940‐2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain’s most successful advertising campaigns – including British Airways, Silk Cut, Intercity and Fuji – and famous slogans, such as "The Car in front is a Toyota" and "The Independent – It is. Are you?". In 1993 Arden set up the film production company Arden Sutherland‐Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).

"

Review:

"

"Talented but timid? This noted ad‐man is here to tell you that ambition, not just mere ability, is the key to success in his world ... Arden is punchy and memorable about ’failing better next time’." – i-D

"Saatchi & Saatchi creative legend‐turned‐director Paul Arden has committed his considerable wit and creative thinking to paper in a handy‐sized book on how to succeed. Not just in advertising but in business generally. Far from being one of those excruciating self‐help guides favored by buttoned‐down businessmen, It’s Not How Good You Are, It’s How Good You Want To Be is a startlingly refreshing, unputdownable collection of thought‐provoking pearls of wisdom." – Shots

"Chapters such as It’s Right to be Wrong, Have you Noticed How the Cleverest People at School Are Not Those Who Make It In Life? and Do Not Seek Praise, Seek Criticism are accompanied by an entertaining collection of photos and illustrations. Get it and you’ll never think the same way again." – Shots

"The former creative director of Saatchi & Saatchi teaches readers how to smash down life’s impossible barriers using a fresh combination of wit, smart thinking, and horiffic mistakes. Outrageously genius." – The Good Book Guide

". . .A wonderful book by one of the most brilliant men I have ever met. . . I met him when he worked as creative director at Saatchi and Saatchi and he was simply inspirational – as is this practical, unpretentious little book." – Amanda Platell

"...Deliciously rich paperback..." – Chicago Sun‐Times

"British adman Paul Arden’s semi‐parodic study in self‐help is as funny as it is provocative..." – Radar

"Who is this guy Arden anyway? Please forgive my enthusiasm this month for quoting Paul Arden extensively, but his wisdom has recently inspired me. Arden was the creative director of Saatchi & Saatchi from 1977–1992, and his tiny new book out in May, It’s Not How Good You Are, It’s How Good You Want to Be (Phaidon , $7.95), packs a big punch. This magnificent little manifesto is for true creative types to read, savor and carry in their pocket. It should remind us all that nothing is impossible." – PAPER magazine

"

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Arden, Paul
Editorial: Phaidon Press
ISBN 10: 0714843377 ISBN 13: 9780714843377
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Descripción Phaidon Press. PAPERBACK. Estado de conservación: New. 0714843377 Ships from Tennessee, usually the same or next day. Nº de ref. de la librería GHP9998JRGG062217H0683C

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Paul Arden
Editorial: Phaidon Press Ltd, United Kingdom (2003)
ISBN 10: 0714843377 ISBN 13: 9780714843377
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Descripción Phaidon Press Ltd, United Kingdom, 2003. Paperback. Estado de conservación: New. Repr.. Language: English . Brand New Book. It s Not How Good You Are, It s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must. Nº de ref. de la librería AA99780714843377

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Arden, Paul
Editorial: Phaidon Press
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Descripción Phaidon Press. PAPERBACK. Estado de conservación: New. 0714843377 Ships promptly. Nº de ref. de la librería GHP4983KBGG071917H0095

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Paul Arden
Editorial: Phaidon Press Ltd, United Kingdom (2003)
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Descripción Phaidon Press Ltd, United Kingdom, 2003. Paperback. Estado de conservación: New. Repr.. Language: English . Brand New Book. It s Not How Good You Are, It s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must. Nº de ref. de la librería AA99780714843377

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Paul Arden
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807148433770000000

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Arden, Paul
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Descripción Phaidon Press, 2003. Paperback. Estado de conservación: New. New item. May have light shelf wear. Nº de ref. de la librería 161230041

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Arden, Paul
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Descripción Paperback. Estado de conservación: New. FAST shipping, FREE tracking, and GREAT customer service! We also offer International and EXPEDITED shipping options. Nº de ref. de la librería 3D7DSF0019P6

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Arden, Paul
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Descripción Phaidon Press. PAPERBACK. Estado de conservación: New. 0714843377 First Published 2003, new. Nº de ref. de la librería SKU1047142

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Paul Arden
Editorial: Phaidon Press Ltd 2003-05-31 (2003)
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Descripción Phaidon Press Ltd 2003-05-31, 2003. Paperback. Estado de conservación: New. Nº de ref. de la librería NU-BER-00119452

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Descripción 2003. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780714843377

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