The Truth about Markets: Their Genius, Their Limits, Their Follies - Tapa dura

It's the big question. We live, now more than ever before, in a world made of markets. How do they work? WHY do they work? Why are they better than alternative systems of organising economies? And why, sometimes, do they fail so catastrophically? This ambitious, brilliant, witty and completely accessible book, by one of Britain's leading economists, explains the big questions of contemporary economics better than any other modern book. Kay uses dazzling storytelling to show that markets cannot be detached from the societies in which they are based, and presents the best argued of any modern answers to the question posed by his title.

John Kay is one of Britain's leading economists. He was the first (controversial) head of the Oxford Said Business School, and for many years headed Europe's largest private firm providing economic advice to companies and governments. The ECONOMIST says "Kay is well on the way to turning himself into the European Michael Porter". He has also been described as "the best management theorist in Britain". He has a regular column in the FINANCIAL TIMES.