Building Dragons: Digital Transformation in the Experience Economy

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9780692696354: Building Dragons: Digital Transformation in the Experience Economy

Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. What makes dragons so much more interesting to executives than unicorns is that they are not built merely on potential and popularity, but on purposeful reinvention, scalable market dominance, and a commitment to long term success. Maybe the best part about the dragon model is that, equipped with the right roadmap and the right set of tools, any business can learn to become more agile and transform itself into a dragon. In this book, you will learn: · How dragons turn emerging market trends into transformative business opportunities. · How experiences have become as important to consumers as goods and services. · What key technologies every business must adopt to remain competitive. · What digital transformation is, and what it really means to your business. · The role that leadership plays in driving culture change and digital transformation. · How to teach your organization to adapt to change and evolve faster than it ever has. · How to not only adapt to disruption but turn it into a profitable business model. With bonus insights from SAP, HP, IBM and more, this book will help you get to a sustainable, scalable level of digital excellence.

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About the Author:

Daniel Newman is the Co-CEO of V3B, a leading B2B Digital Marketing Agency, CEO of Broadsuite Media Group and a four-time Amazon Best Selling Author. A leading speaker on Technology, Marketing and Social Business, Daniel is a frequent contributor to Forbes, Entrepreneur and The Huffington Post. Olivier Blanchard is a French-born, American-based Brand Management and Digital Marketing consultant, author of three best-selling books, and an acclaimed keynote speaker. He develops digital strategies, deploys social business capabilities, and aligns corporate programs to business goals. Newman and Blanchard are frequent collaborators in the change management, technology and social media business space. Their first book together, The Ultimate Field Guide to Digital Program Management, helps managers streamline digital programs, achieve greater ROI from initiatives, and teaches employees how to present cases for enterprise-wide adoption, to enhance the customer experience and ultimately sell more.

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Newman, Daniel
Editorial: ALLIANCE FOR BIKING and WALKING (2016)
ISBN 10: 0692696350 ISBN 13: 9780692696354
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Newman, Daniel
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Descripción Broadsuite, Inc. 4/22/2016, 2016. Paperback or Softback. Estado de conservación: New. Building Dragons: Digital Transformation in the Experience Economy. Book. Nº de ref. de la librería BBS-9780692696354

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Descripción Broadsuite, Inc., United States, 2016. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****.Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. What makes dragons so much more interesting to executives than unicorns is that they are not built merely on potential and popularity, but on purposeful reinvention, scalable market dominance, and a commitment to long term success. Maybe the best part about the dragon model is that, equipped with the right roadmap and the right set of tools, any business can learn to become more agile and transform itself into a dragon. In this book, you will learn: How dragons turn emerging market trends into transformative business opportunities. How experiences have become as important to consumers as goods and services. What key technologies every business must adopt to remain competitive. What digital transformation is, and what it really means to your business. The role that leadership plays in driving culture change and digital transformation. How to teach your organization to adapt to change and evolve faster than it ever has. How to not only adapt to disruption but turn it into a profitable business model. With bonus insights from SAP, HP, IBM and more, this book will help you get to a sustainable, scalable level of digital excellence. Nº de ref. de la librería APC9780692696354

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Daniel Newman
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Descripción Broadsuite, Inc. Paperback. Estado de conservación: New. Paperback. 178 pages. Dimensions: 9.0in. x 6.0in. x 0.4in.Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. What makes dragons so much more interesting to executives than unicorns is that they are not built merely on potential and popularity, but on purposeful reinvention, scalable market dominance, and a commitment to long term success. Maybe the best part about the dragon model is that, equipped with the right roadmap and the right set of tools, any business can learn to become more agile and transform itself into a dragon. In this book, you will learn: How dragons turn emerging market trends into transformative business opportunities. How experiences have become as important to consumers as goods and services. What key technologies every business must adopt to remain competitive. What digital transformation is, and what it really means to your business. The role that leadership plays in driving culture change and digital transformation. How to teach your organization to adapt to change and evolve faster than it ever has. How to not only adapt to disruption but turn it into a profitable business model. With bonus insights from SAP, HP, IBM and more, this book will help you get to a sustainable, scalable level of digital excellence. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780692696354

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Descripción ALLIANCE FOR BIKING and WALKING, 2016. PAP. Estado de conservación: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Nº de ref. de la librería IP-9780692696354

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Descripción Broadsuite, Inc. PAPERBACK. Estado de conservación: New. 0692696350 Special order direct from the distributor. Nº de ref. de la librería ING9780692696354

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Descripción Broadsuite, Inc., 2016. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0692696350

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