Luxury Essentials: Essential Insights and Strategies to Manage Luxury Products

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9780692361269: Luxury Essentials: Essential Insights and Strategies to Manage Luxury Products

This book provides truly new insights into the seemingly elusive concept of luxury and it does so using a compact and convenient format. More precisely, it condenses the authors' groundbreaking book on Luxury: Marketing & Management - which has become a standard textbook on luxury and is used in Universities around the world - into easy to digest pieces of knowledge, yet maintains the essence of the full-fledged original. Thus, the Essentials provide the best format for people on the go yet provide a comprehensive entry into this fascinating world of luxury with its most unique products, ideas and challenges for consumers, managers and also scientists.  This is what the world's leading experts on luxury say about the authors' book "Luxury: Marketing & Management": 

  • "The book Luxury: Marketing & Management will be of considerable interest to both managers and academics seeking to understand and manage luxury goods in the 21st Century." Prof. Dr. David B. Montgomery, Stanford University & former Dean, Singapore Management University 
  • "This new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating read for consumers and managers. Rolls-Royce Motor Cars has been at the pinnacle of automotive luxury for over 100 years and it is enlightening to see scientific research on the industry." Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars Ltd 
  • "This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price differentials. Very enlightening reading for managers and consumers alike." Prof. Dr. Gilles Laurent, HEC Paris 
  • "Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: luxury is pure emotion. In their book the authors provide an elaborated overview on luxury both from a researcher's and a manager's perspective. It's a must-read for those interested in luxury." Pietro Beccari, Chairman & CEO Fendi 
  • "As a maker of high-end mechanical watches, we are impressed by the precision of this analysis on the meaning of luxury today and the practical and valuable conclusions for a successful management of luxury products. Most interesting work!" Philippe Merk, CEO Audemars Piguet 
  • "This book's development of luxury signals provides a new and creative perspective of luxury. Reading it will amount to a very good investment for managers and be enlightening for consumers of luxury items around the globe. Fun to read!" Prof. Dr. Kris Helsen, Hong Kong University of Science & Technology (HKUST)

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Author:

Daniel A. Langer & Oliver P. Heil on why they wrote this book: "Whether we teach luxury to students or have discussions with luxury professionals or talk to luxury consumers, one common theme emerges again and again: While luxury seems to be easy to grasp at first, it quickly evolves into a most complicated endeavor. That is, its management poses most unique challenges, e.g. as price is often seemingly irrelevant. While intuitively there should be a lot of publications on luxury that really matter, there are only a few that try to meet the luxury challenge."

From the Inside Flap:

"Luxury Essentials" has the ambition to provide what many call the "gold standard" in luxury publications "Luxury: Marketing & Management" to a much broader audience. It covers the key content in an essential, more compact, easy to digest format. To those who want to go beyond the essentials and get additional inspiration by more background and more examples, the original textbook would seem to be a natural next step to read.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Descripción 2015. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9780692361269

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Descripción Center for Research on Luxury 1/2/2015, 2015. Paperback or Softback. Estado de conservación: New. Luxury Essentials: Essential Insights and Strategies to Manage Luxury Products. Book. Nº de ref. de la librería BBS-9780692361269

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Dr Daniel a Langer
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Descripción Center for Research on Luxury, 2015. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****. This book provides truly new insights into the seemingly elusive concept of luxury and it does so using a compact and convenient format. More precisely, it condenses the authors groundbreaking book on Luxury: Marketing Management - which has become a standard textbook on luxury and is used in Universities around the world - into easy to digest pieces of knowledge, yet maintains the essence of the full-fledged original. Thus, the Essentials provide the best format for people on the go yet provide a comprehensive entry into this fascinating world of luxury with its most unique products, ideas and challenges for consumers, managers and also scientists. Daniel A. Langer Oliver P. Heil on why they wrote this book: Whether we teach luxury to students or have discussions with luxury professionals or talk to luxury consumers, one common theme emerges again and again: While luxury seems to be easy to grasp at first, it quickly evolves into a most complicated endeavor. That is, its management poses most unique challenges, e.g. as price is often seemingly irrelevant. While intuitively there should be a lot of publications on luxury that really matter, there are only a few that try to meet the luxury challenge. Luxury Essentials has the ambition to provide what many call the gold standard in luxury publications Luxury: Marketing Management to a much broader audience. It covers the key content in an essential, more compact, easy to digest format. To those who want to go beyond the essentials and get additional inspiration by more background and more examples, the original textbook would seem to be a natural next step to read. This is what the world s leading experts on luxury say about the authors book Luxury: Marketing Management : The book Luxury: Marketing Management will be of considerable interest to both managers and academics seeking to understand and manage luxury goods in the 21st Century. Prof. Dr. David B. Montgomery, Stanford University former Dean, Singapore Management University This new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating read for consumers and managers. Rolls-Royce Motor Cars has been at the pinnacle of automotive luxury for over 100 years and it is enlightening to see scientific research on the industry. Torsten Muller-Otvos, CEO Rolls-Royce Motor Cars Ltd This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price differentials. Very enlightening reading for managers and consumers alike. Prof. Dr. Gilles Laurent, HEC Paris Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: luxury is pure emotion. In their book the authors provide an elaborated overview on luxury both from a researcher s and a manager s perspective. It s a must-read for those interested in luxury. Pietro Beccari, Chairman CEO Fendi As a maker of high-end mechanical watches, we are impressed by the precision of this analysis on the meaning of luxury today and the practical and valuable conclusions for a successful management of luxury products. Most interesting work! Philippe Merk, CEO Audemars Piguet This book s development of luxury signals provides a new and creative perspective of luxury. Reading it will amount to a very good investment for managers and be enlightening for consumers of luxury items around the globe. Fun to read! Prof. Dr. Kris Helsen, Hong Kong University of Science Technology (HKUST). Nº de ref. de la librería APC9780692361269

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Dr. Daniel A. Langer; Dr. Oliver P. Heil (Ph.D)
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Dr Daniel a Langer
Editorial: Center for Research on Luxury (2015)
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Descripción Center for Research on Luxury, 2015. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****.This book provides truly new insights into the seemingly elusive concept of luxury and it does so using a compact and convenient format. More precisely, it condenses the authors groundbreaking book on Luxury: Marketing Management - which has become a standard textbook on luxury and is used in Universities around the world - into easy to digest pieces of knowledge, yet maintains the essence of the full-fledged original. Thus, the Essentials provide the best format for people on the go yet provide a comprehensive entry into this fascinating world of luxury with its most unique products, ideas and challenges for consumers, managers and also scientists. Daniel A. Langer Oliver P. Heil on why they wrote this book: Whether we teach luxury to students or have discussions with luxury professionals or talk to luxury consumers, one common theme emerges again and again: While luxury seems to be easy to grasp at first, it quickly evolves into a most complicated endeavor. That is, its management poses most unique challenges, e.g. as price is often seemingly irrelevant. While intuitively there should be a lot of publications on luxury that really matter, there are only a few that try to meet the luxury challenge. Luxury Essentials has the ambition to provide what many call the gold standard in luxury publications Luxury: Marketing Management to a much broader audience. It covers the key content in an essential, more compact, easy to digest format. To those who want to go beyond the essentials and get additional inspiration by more background and more examples, the original textbook would seem to be a natural next step to read. This is what the world s leading experts on luxury say about the authors book Luxury: Marketing Management : The book Luxury: Marketing Management will be of considerable interest to both managers and academics seeking to understand and manage luxury goods in the 21st Century. Prof. Dr. David B. Montgomery, Stanford University former Dean, Singapore Management University This new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating read for consumers and managers. Rolls-Royce Motor Cars has been at the pinnacle of automotive luxury for over 100 years and it is enlightening to see scientific research on the industry. Torsten Muller-Otvos, CEO Rolls-Royce Motor Cars Ltd This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price differentials. Very enlightening reading for managers and consumers alike. Prof. Dr. Gilles Laurent, HEC Paris Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: luxury is pure emotion. In their book the authors provide an elaborated overview on luxury both from a researcher s and a manager s perspective. It s a must-read for those interested in luxury. Pietro Beccari, Chairman CEO Fendi As a maker of high-end mechanical watches, we are impressed by the precision of this analysis on the meaning of luxury today and the practical and valuable conclusions for a successful management of luxury products. Most interesting work! Philippe Merk, CEO Audemars Piguet This book s development of luxury signals provides a new and creative perspective of luxury. Reading it will amount to a very good investment for managers and be enlightening for consumers of luxury items around the globe. Fun to read! Prof. Dr. Kris Helsen, Hong Kong University of Science Technology (HKUST). Nº de ref. de la librería APC9780692361269

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Dr. Daniel A. Langer
Editorial: Center for Research on Luxury
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Descripción Center for Research on Luxury. Paperback. Estado de conservación: New. Paperback. 180 pages. Dimensions: 9.0in. x 6.0in. x 0.4in.This book provides truly new insights into the seemingly elusive concept of luxury and it does so using a compact and convenient format. More precisely, it condenses the authors groundbreaking book on Luxury: Marketing and Management - which has become a standard textbook on luxury and is used in Universities around the world - into easy to digest pieces of knowledge, yet maintains the essence of the full-fledged original. Thus, the Essentials provide the best format for people on the go yet provide a comprehensive entry into this fascinating world of luxury with its most unique products, ideas and challenges for consumers, managers and also scientists. Daniel A. Langer and Oliver P. Heil on why they wrote this book: Whether we teach luxury to students or have discussions with luxury professionals or talk to luxury consumers, one common theme emerges again and again: While luxury seems to be easy to grasp at first, it quickly evolves into a most complicated endeavor. That is, its management poses most unique challenges, e. g. as price is often seemingly irrelevant. While intuitively there should be a lot of publications on luxury that really matter, there are only a few that try to meet the luxury challenge. Luxury Essentials has the ambition to provide what many call the gold standard in luxury publications Luxury: Marketing and Management to a much broader audience. It covers the key content in an essential, more compact, easy to digest format. To those who want to go beyond the essentials and get additional inspiration by more background and more examples, the original textbook would seem to be a natural next step to read. This is what the worlds leading experts on luxury say about the authors book Luxury: Marketing and Management: The book Luxury: Marketing and Management will be of considerable interest to both managers and academics seeking to understand and manage luxury goods in the 21st Century. Prof. Dr. David B. Montgomery, Stanford University and former Dean, Singapore Management University This new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating read for consumers and managers. Rolls-Royce Motor Cars has been at the pinnacle of automotive luxury for over 100 years and it is enlightening to see scientific research on the industry. Torsten Mller-tvs, CEO Rolls-Royce Motor Cars Ltd This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price differentials. Very enlightening reading for managers and consumers alike. Prof. Dr. Gilles Laurent, HEC Paris Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: luxury is pure emotion. In their book the authors provide an elaborated overview on luxury both from a researchers and a managers perspective. Its a must-read for those interested in luxury. Pietro Beccari, Chairman and CEO Fendi As a maker of high-end mechanical watches, we are impressed by the precision of this analysis on the meaning of luxury today and the practical and valuable conclusions for a successful management of luxury products. Most interesting work! Philippe Merk, CEO Audemars Piguet This books development of luxury signals provides a new and creative perspective of luxury. Reading it will amount to a very good investment for managers and be enlightening for consumers of luxury items around the globe. Fun to read! Prof. Dr. Kris Helsen, Hong Kong University of Science and Technology (HKUST) This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780692361269

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Langer, Dr. Daniel A.; Heil (Ph.D), Dr. Oliver P.
Editorial: Center for Research on Luxury
ISBN 10: 069236126X ISBN 13: 9780692361269
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Descripción Center for Research on Luxury. PAPERBACK. Estado de conservación: New. 069236126X Special order direct from the distributor. Nº de ref. de la librería ING9780692361269

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Dr. Daniel A. Langer; Dr. Oliver P. Heil (Ph.D)
Editorial: Center for Research on Luxury (2015)
ISBN 10: 069236126X ISBN 13: 9780692361269
Nuevos Paperback Cantidad: 1
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Irish Booksellers
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Descripción Center for Research on Luxury, 2015. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M069236126X

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