The Burned-Out Blogger's Guide to PR

 
9780692302286: The Burned-Out Blogger's Guide to PR

For years as a Senior Writer at TechCrunch, hordes of PR people (and their endless pestering) slowly took their toll on Jason Kincaid's sanity. Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes -- spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world -- and to give them the tools they need to take on the media themselves (or at least, to hire someone who isn't rotten).

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About the Author:

Jason Kincaid is a writer, tech pundit, on-screen video guy, and occasional conference host with ambitions of getting into comedy. Before becoming a cliche, Jason worked as a writer at TechCrunch from 2008-12, spanning some of the site’s most formative years. There, he wrote over 3,000 posts, met with countless entrepreneurs, and interviewed key figures including FCC Chairman Julius Genachowski, Senator Al Franken, Google VP (and now Yahoo CEO) Marissa Mayer, Facebook CEO Mark Zuckerberg, Dropbox CEO Drew Houston, and many others. He was the cohost of the weekly-ish talk show OMG/JK and the co-creator and host of TC Cribs. He has appeared on CNBC, BBC America, NPR, and G4, moderated several panels at SXSW, regularly serves as the emcee of the Startup Battlefield portion of TechCrunch’s Disrupt conference, and recently played himself on the hit HBO show, Silicon Valley. He attended UCLA, graduating with a BS in Biology and a minor in Society and Genetics.

Review:

"The Burned-Out Blogger's Guide To PR is amazing, hilarious and mostly true.  It has something for everyone, and it's smart. It's also laugh-out-loud funny... It's indispensable for startup founders, and they'll love it. Bloggers and reporters will cry over how perfectly it describes their frustrating lives. And PR people will groan and say it's all nonsense." - TechCrunch founder Michael Arrington

"Absolutely a must read. If you're a startup founder trying to figure out the press landscape, Jason's book is mandatory reading. Also, poetic, funny." - TechCrunch editor Alexia Tsotsis

"It's real. So real it'd make tech writers have flashbacks." - Matthew Guay, Techinch

"Even for seasoned pros, The Burned-Out Blogger's Guide to PR is an insightful how-to. It's also an indictment of tech publishing's vanity and hypocritical dependence on PR. And it's a young man's confession to a cynicism he regrets but can't seem to shake." - Sam Whitmore's Media Survey

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