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How Behavior Spreads: The Science of Complex Contagions: 3 (Princeton Analytical Sociology Series) - Tapa blanda
Sinopsis
A new, counterintuitive theory for how social networks influence the spread of behavior
New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior-in voting, health, technology, and finance-occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.
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Acerca del autor
Damon Centola is professor of communication, sociology, and engineering at the University of Pennsylvania, where he is also senior fellow at the Leonard Davis Institute of Health Economics and director of the Network Dynamics Group.
De la contraportada
"Well-organized and well-written, How Behavior Spreads shows that complex and simple contagion processes are different, and that these differences are important for understanding a wide class of diffusion outcomes. This is a fine book."--Peter Bearman, Columbia University
"Developing an original perspective on diffusion via networks, this book's model and evidentiary approach are distinctive."--Peter Marsden, Harvard University
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How Behavior Spreads: The Science of Complex Contagions: 3 (Princeton Analytical Sociology Series)
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Princeton University Press, 2020
ISBN 10: 0691202427
ISBN 13: 9780691202426
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How Behavior Spreads: The Science of Complex Contagions
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Princeton University Press, 2020
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How Behavior Spreads
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How Behavior Spreads - The Science of Complex Contagions
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HOW BEHAVIOR SPREADS
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Princeton University Press, 2020
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How Behavior Spreads: The Science of Complex Contagions (Princeton Analytical Sociology Series)
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Princeton University Press, 2020
ISBN 10: 0691202427
ISBN 13: 9780691202426
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How Behavior Spreads: The Science of Complex Contagions
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Princeton University Press, 2020
ISBN 10: 0691202427
ISBN 13: 9780691202426
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How Behavior Spreads
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ISBN 13: 9780691202426
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Paperback. Condición: New. A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior-in voting, health, technology, and finance-occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world. Nº de ref. del artículo: LU-9780691202426
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How Behavior Spreads
Publicado por
Princeton University Press, US, 2020
ISBN 10: 0691202427
ISBN 13: 9780691202426
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Librería: Rarewaves.com UK, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior-in voting, health, technology, and finance-occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world. Nº de ref. del artículo: LU-9780691202426
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How Behavior Spreads: The Science of Complex Contagions
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Princeton University Press, 2020
ISBN 10: 0691202427
ISBN 13: 9780691202426
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