Ground Wars: Personalized Communication in Political Campaigns

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9780691153056: Ground Wars: Personalized Communication in Political Campaigns
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Winner of the 2014 Doris Graber Award, Political Communication Section of the American Political Science Association

"Although running for office by knocking on doors may seem quant and old-fashioned, this book asserts the continued importance of personal campaign contact despite the existence of mass media and social networking. Based on extensive participant observation in two competitive Democratic House races, Nielsen not only provides very extensive personal stories from the campaign trail but also discovers interesting patters and attempts to link them to social science theory." --Choice


"The beauty of Nielsen's book is that he takes you inside the ground wars, into the mundane world of the political junkies and hangers-on who want to be close to the main action, even if the action involves a county election." --William D. Crano, PsycCritiques

Críticas:

"Although running for office by knocking on doors may seem quant and old-fashioned, this book asserts the continued importance of personal campaign contact despite the existence of mass media and social networking. Based on extensive participant observation in two competitive Democratic House races, Nielsen not only provides very extensive personal stories from the campaign trail but also discovers interesting patters and attempts to link them to social science theory."--Choice "The beauty of Nielsen's book is that he takes you inside the ground wars, into the mundane world of the political junkies and hangers-on who want to be close to the main action, even if the action involves a county election."--William D. Crano, PsycCritiques

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1.

Rasmus Kleis Nielsen
Editorial: Princeton University Press, United States (2012)
ISBN 10: 0691153051 ISBN 13: 9780691153056
Nuevos Paperback Cantidad: 1
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The Book Depository
(London, Reino Unido)
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Descripción Princeton University Press, United States, 2012. Paperback. Estado de conservación: New. 231 x 152 mm. Language: English . Brand New Book. Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender s and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use personalized political communication to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today s political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy. Nº de ref. de la librería AAZ9780691153056

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Rasmus Kleis Nielsen
Editorial: Princeton University Press (2012)
ISBN 10: 0691153051 ISBN 13: 9780691153056
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Descripción Princeton University Press, 2012. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780691153056

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Rasmus Kleis Nielsen
Editorial: Princeton University Press, United States (2012)
ISBN 10: 0691153051 ISBN 13: 9780691153056
Nuevos Paperback Cantidad: 1
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Descripción Princeton University Press, United States, 2012. Paperback. Estado de conservación: New. 231 x 152 mm. Language: English . Brand New Book. Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender s and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use personalized political communication to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today s political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy. Nº de ref. de la librería AAZ9780691153056

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Rasmus Kleis Nielsen
Editorial: Princeton University Press 2012-02-05 (2012)
ISBN 10: 0691153051 ISBN 13: 9780691153056
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Descripción Princeton University Press 2012-02-05, 2012. Paperback. Estado de conservación: New. Nº de ref. de la librería NU-GRD-04822659

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Rasmus Kleis Nielsen
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Descripción Princeton University Press. Paperback. Estado de conservación: new. BRAND NEW, Ground Wars: Personalized Communication in Political Campaigns, Rasmus Kleis Nielsen, Political campaigns today are won or lost in the so-called ground war - the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. "Ground Wars" provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground-war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. "Ground Wars" reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy. Nº de ref. de la librería B9780691153056

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Rasmus Kleis Nielsen
Editorial: Princeton University Press (2012)
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Descripción Princeton University Press, 2012. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería WP-9780691153056

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Nielsen, Rasmus Kleis
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Rasmus Kleis Nielsen
Editorial: Princeton University Press 2012-01-16, New Jersey (2012)
ISBN 10: 0691153051 ISBN 13: 9780691153056
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Descripción Princeton University Press 2012-01-16, New Jersey, 2012. paperback. Estado de conservación: New. Nº de ref. de la librería 9780691153056

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Rasmus Kleis Nielsen
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Descripción Paperback. Estado de conservación: New. Not Signed; Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such ca. book. Nº de ref. de la librería ria9780691153056_rkm

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Nielsen, Rasmus Kleis
Editorial: Princeton University Press (2012)
ISBN 10: 0691153051 ISBN 13: 9780691153056
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Descripción Princeton University Press, 2012. Estado de conservación: New. 2012. 0th Edition. Paperback. Provides an ethnographic portrait of two political campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. This title examines how American political operatives use "personalized political communication" to engage with the electorate. Num Pages: 256 pages, 11 line illus. 1 map. BIC Classification: GTC; JPHF. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 19. Weight in Grams: 410. . . . . . . Nº de ref. de la librería V9780691153056

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