Describes how Steve Jobs started Apple Computer in his garage in the late 1970s and how, after his colleagues ousted him, he founded NeXT, in a work that discusses Bill Gates, Ross Perot, George Lucas, and other figures.
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A searing portrait of Steve Jobs, the California boy wonder who--having co-founded Apple Computer in his garage in 1979--went on to make a ``bid of entrepreneurial history'' with a $600-million disaster of a high-end, high-tech company called NeXT. Stross (Business/San Jose State; Bulls in the China Shop, 1991--not reviewed) seems to have a passionate dislike for Jobs, whose stake in Apple won him widespread notoriety--and a great fortune. According to the author, college-dropout Jobs's main talent was self-promotion; in business, he was technically unskilled and was ``considered an incompetent manager of at best'' by Apple, where, in 1985, he was stripped of his duties by a CEO he himself had hired. After that debacle, Jobs sold his Apple stock and, in 1985, announced the formation of NeXT--whose purpose was no less than to ``build computers to change the world.'' Such was Jobs's aura of genius and infallibility that--without design specifications, a market, or any software for his promised new computer--he garnered significant backing from Ross Perot, IBM, and Canon. Jobs proceeded to make every management mistake Apple had made, and without producing the fabulous machines that had compensated at Apple: Instead of building a computer, he built lush new private offices, staffed them with 400 technicians and salespeople, and adopted a secretive, nearly paranoid, stance toward competitors and the press. By the time the pokey, limited, expensive, and not entirely reliable NeXT Cube computer appeared, two years behind schedule, in late 1988, the high-stakes technological race had gone to the swifter Sun Microsystem and IBM; a second generation of new and improved NeXT boxes did nothing to change the situation in 1991, when the company abandoned manufacturing. Stross's treatment of Jobs as a born megalomaniac and thoroughgoing devil leaches his narrative of the tension of a rise- and-fall tale. Nevertheless: a fascinating, though overlong, glimpse of glittering Silicon Valley in the 1980's. (Eight-page photo insert--not seen) -- Copyright ©1993, Kirkus Associates, LP. All rights reserved.From Publishers Weekly:
Jobs, who with Steve Wozniak founded Apple Computer and made the list of the Forbes 400 richest Americans, emerges as a mesmerizing, irrational, self-deluding and ultimately pathetic person in this portrait by the author of Bulls in the China Shop and Other Sino-American Business Encounters . Having been forced out of Apple in 1985, Jobs sought in vain to recover his "boy wonder" dominance in the ultra-competitive computer world through lavish spending on his new company, setting the tone early by paying a designer $100,000 to devise the name "NeXT." With no market profiles clearly in mind, Jobs unilaterally chose a small, black, cube-shaped "personal mainframe" box, noncompatible and overpriced, to be the firm's sole hardware item with exclusive software applications--a "retrograde" posture, notes Stross. NeXT consistently fell far short of sales and production targets--while rivals Microsoft, Sun Systems and IBM forged ahead with innovations--to which Jobs responded with outrageously fanciful boasting at trade events and in the press. The book serves as an instructive case study of the power and peril of the computer industry. Photos not seen by PW .
Copyright 1993 Reed Business Information, Inc.
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Descripción Scribner 1993-11-18, 1993. Hardcover. Estado de conservación: New. 0689121350 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Nº de ref. de la librería TM-0689121350
Descripción Scribner, 1993. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0689121350
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Descripción Atheneum, 1993. Hardcover, photos. Estado de conservación: New. Estado de la sobrecubierta: Fine+. First Edition; First Printing. Book New with NO notes. No markings of ANY kind. NOT remaindered. DJ not price clipped ($24) with slightest rubbing, else New. ; 374 pages. Nº de ref. de la librería 38600
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Descripción Scribner, 1993. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0689121350