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Sinopsis
Traditional approaches to marketing are out of touch with today's fast-paced multimedia environment. No longer is it enough to pitch the features and benefits of a product. Consumers now take functional quality and a positive brand image as a given, says Bernd Schmitt. What they want are products, communications, and marketing campaigns that arouse the senses, touch their hearts, and stimulate their minds. Responding to the public's desires, experiential marketers do not sell mere products. Instead, they seek, through packaging and advertising, to create a holistic experience to which customers can relate. In this way, Schmitt explains, marketers can transform a product or service from a one-time purchase to a daily part of the consumer's life. Incorporating the latest findings from psychology, cognitive science, sociology, and evolutionary biology, EXPERIENTIAL MARKETING is essential reading for managers at every level who want to create, build or revitalise a brand or company.
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Bernd H. Schmitt is Professor of Marketing and Director of the Centre on Global Brand Management at Columbia Business School.
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate: To Get Customers to Relate to Your Brand
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Experiential Marketing
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate: To Get Customers to Relate to Your Brand
Librería: medimops, Berlin, Alemania
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Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brand
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Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brand
Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate: To Get Customers to Relate to Your Brand
Librería: medimops, Berlin, Alemania
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Experiential Marketing
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Hardcover. Condición: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 1362958
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Experiential Marketing
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Hardcover. Condición: Very Good. Experiential Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780684854236
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