Artículos relacionados a Experiential Marketing: To Get Customers to Relate...
Sinopsis
Book by Schmitt Bernd H
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
Rob WallaceManaging Partner, Wallace Church Associates, Strategic Brand Identity ConsultantsWith "Experiential Marketing," branding now has a bible! Ronald A. GalottiPresident and Publisher, Talk Media, Inc.Schmitt is a marketing guru....He makes sense on every level -- from the intellectual to the emotional. Earl N. PowellPresident, The Design Management InstituteA pioneering work....Provides the essential concepts and structure for a powerful framework to shape marketing. Billy PittardCEO/President, Pittard SullivanA compelling argument for a powerful new approach to marketing that looks at how consumers relate to brands in today's marketing environment. Alan SiegelChairman and CEO, Siegel & GaleA refreshingly lucid, insightful, and original book...Provides clear direction for marketers who want to build successful brands in the new millennium. Mary OlsonPresident and CEO, Transition NetworksE-commerce and marketing strategists take note! "Experiential Marketing" aims at the heart of e-customer relations. Schmitt is an extraordinary thinker and writer. Cleve S. LangtonCorporate Executive Vice President, DDB Needham Worldwide, Inc.Presents a cutting-edge approach to managing any type of business-customer relationship. A must-read for marketing directors, communication managers, and business strategists. Gerald ZaltmanJoseph C. Wilson Professor of Business Administration, Harvard Business SchoolA lucid, provocative account of total experience engineering. This is a well thought out, well documented description of...what it means to truly understand customers. Hayes RothSenior Executive Director, Landor AssociatesA fresh, new voice in the wilderness of so-called marketing experts -- one who speaks with unusual perception, clarity, and common sense. Bernd Schmitt will have a profound influence for years to come on how we all think about brands and the marketing that sells them. Rob WallaceManaging Partner, Wallace Church Associates, Strategic Brand Identity ConsultantsWith "Experiential Marketing," branding now has a bible!
Reseña del editor
Traditional approaches to marketing are out of touch with today's fast-paced multimedia environment. No longer is it enough to pitch the features and benefits of a product. Consumers now take functional quality and a positive brand image as a given, says Bernd Schmitt. What they want are products, communications, and marketing campaigns that arouse the senses, touch their hearts, and stimulate their minds. Responding to the public's desires, experiential marketers do not sell mere products. Instead, they seek, through packaging and advertising, to create a holistic experience to which customers can relate. In this way, Schmitt explains, marketers can transform a product or service from a one-time purchase to a daily part of the consumer's life. Incorporating the latest findings from psychology, cognitive science, sociology, and evolutionary biology, EXPERIENTIAL MARKETING is essential reading for managers at every level who want to create, build or revitalise a brand or company.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialFree Press
- Año de publicación2000
- ISBN 10 0684854236
- ISBN 13 9780684854236
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas256
Comprar nuevo
Ver este artículo
EUR 53,67
GRATIS gastos de envío en Estados Unidos de America
Destinos, gastos y plazos de envío
Resultados de la búsqueda para Experiential Marketing: To Get Customers to Relate...
Imagen de archivo
Experiential Marketing
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00074245645
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brand
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP37676436
Cantidad disponible: 2 disponibles
Imagen de archivo
Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brand
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 4091825-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
Librería: More Than Words, Waltham, MA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. A bright, square, and overall a nice copy. Nº de ref. del artículo: BOS-D-02a-0001934
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
Librería: HPB-Diamond, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_399693949
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, Relate
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.2. Nº de ref. del artículo: G0684854236I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing
Librería: Library House Internet Sales, Grand Rapids, OH, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardcover. Condición: Good. Estado de la sobrecubierta: Good. The co-author of "Marketing Aesthetics" now offers a manifesto for the new age of experiential marketing, building on sensory, affective, and cognitive associations. 25 photos. Former library book. Moderate shelf wear. Noticable fading due to exposure to sunlight. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Ex-Library. Nº de ref. del artículo: 123606038
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001357415
Gastos de envío:
EUR 6,59
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 6 disponibles
Imagen de archivo
Experiential Marketing
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Experiential Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780684854236
Gastos de envío:
EUR 5,87
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
Librería: Foggypaws, Sonoma, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Hardcover in very good condition. Writing on a few inside pages. Other than that, all inside pages are in great shape. Minor shelf wear to the dust jacket. Nº de ref. del artículo: mon0000052317
Cantidad disponible: 1 disponibles