Sinopsis
This text presents a strategy that countries' leaders can adopt to jump-start economic growth. With examples from Japan, China, Latin America and Eastern Europe, the authors demonstrate how to identify the best opportunities for growth and prevail in the international marketplace.
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Reseña del editor
The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic planning to the building of national wealth. Step by step, the authors show how managers, corporate strategists, and government policymakers and planners can determine the pathways that will best achieve economic development in the context of world markets. With plentiful case material on Japan, the Four Tigers, China, India, Southeast Asia, Latin America, and Eastern Europe, the authors provide the first comprehensive synthesis of economic, political, and cultural factors that affect economic progress in all nations, both industrial and developing.
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