The Hidden Persuaders (Cardinal edition, C-288, 8)

 
9780671826635: The Hidden Persuaders (Cardinal edition, C-288, 8)

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon

"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review

"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker

Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.

A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.

Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Vance Packard (1914 -1996) was an American journalist, social critic, and best-selling author. Among his books were the million-selling Hidden Persuaders, The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies. Mark Crispin Miller is the author of the best-selling books Cruel and Unusual: Bush/Cheney's New World Order, The Bush Dyslexicon, and Fooled Again: How the Right Stole the 2004 Election & Why They'll Steal the Next One Too. An expert in propaganda and media, he teaches at New York University.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Packard, Vance Oakley
Editorial: Pocket Books (1958)
ISBN 10: 0671826638 ISBN 13: 9780671826635
Usado Primera edición Cantidad: 1
Librería
Better World Books
(Mishawaka, IN, Estados Unidos de America)
Valoración
[?]

Descripción Pocket Books, 1958. Estado de conservación: Good. 1ST. Former Library book. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP70437993

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 6,04
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Packard, Vance
Editorial: Cardinal Books
ISBN 10: 0671826638 ISBN 13: 9780671826635
Usado Paperback Cantidad: 1
Librería
Sierra Nevada Books
(Reno, NV, Estados Unidos de America)
Valoración
[?]

Descripción Cardinal Books. Paperback. Estado de conservación: Good. Ex-Library Book - will contain Library Markings. Book has some visible wear on the binding, cover, pages. Nº de ref. de la librería G0671826638I3N10

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 6,05
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Packard, Vance
Editorial: Cardinal Books (1958)
ISBN 10: 0671826638 ISBN 13: 9780671826635
Usado Paperback Cantidad: 1
Librería
Open Books
(Chicago, IL, Estados Unidos de America)
Valoración
[?]

Descripción Cardinal Books, 1958. Paperback. Estado de conservación: Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Nº de ref. de la librería mon0000323004

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 3,59
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,57
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Vance Packard
Editorial: Cardinal Books
ISBN 10: 0671826638 ISBN 13: 9780671826635
Usado Paperback Cantidad: 1
Librería
OwlsBooks
(Toledo, MD, Estados Unidos de America)
Valoración
[?]

Descripción Cardinal Books. Paperback. Estado de conservación: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Nº de ref. de la librería 2703759878

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 7,04
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Vance Packard
Editorial: Cardinal Books
ISBN 10: 0671826638 ISBN 13: 9780671826635
Usado Paperback Cantidad: 1
Librería
Free Shipping Books
(Toledo, OH, Estados Unidos de America)
Valoración
[?]

Descripción Cardinal Books. Paperback. Estado de conservación: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Nº de ref. de la librería 2772056101

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 7,04
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Vance Packard
Editorial: Cardinal Books
ISBN 10: 0671826638 ISBN 13: 9780671826635
Usado Paperback Cantidad: 1
Librería
Hippo Books
(Toledo, OH, Estados Unidos de America)
Valoración
[?]

Descripción Cardinal Books. Paperback. Estado de conservación: VERY GOOD. Cover and pages show some wear from reading and storage. May have creases on the cover and binding caused from handling and reading. Some pages may contain writing and or highlighting. Nº de ref. de la librería 2773974770

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 7,04
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío