The Curve: Turning Followers into Superfans

4,22 valoración promedio
( 18 valoraciones por GoodReads )
 
9780670923212: The Curve: Turning Followers into Superfans
Críticas:

An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit. (David Rowan, editor, WIRED)

From the commercial vortex of the internet, Lovell has neatly forged The Curve, a comprehensive consumer-buyer model any business can lucratively exploit. ( The Observer)

How do you make money when cyberspace is heaving with freeloaders who expect to get their news, games, software and music free? Nicholas Lovell offers a new business orthodoxy: he reckons the key to online commerce is a curve ( Sunday Times (Books of the Year))

Arresting. Lovell argues his case colourfully and fluently ( Financial Times)

Business is changing. The days of one-size fits all are over. From pay-what-you-want pricing to niche customization, customers have come to expect (and demand) more. The Curve welcomes us to this new reality and shows us how to take advantage of the exciting opportunities it offers. (Jonah Berger, author of Contagious: Why Things Catch On)

Before reading this book, I was behind the curve. Now, I'm behind The Curve - as a supporter of Lovell's provocative and important thesis that marketers have to think very differently today about the relationship between pricing and value (Robert Cialdini, author of Influence)

Reseña del editor:

The Curve is a new way of doing business and of seeing the world.

In the digital age everyone struggles to answer one question: how do I get people to pay when so much is free?

The answer is the Curve.

Whatever business or creative field you are in, Nicholas Lovell's startling book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you'll build relationships with your audience and your fans, who'll want more of what they love.

With stories ranging from musicians and artists to gaming and flour companies, from Kickstarter to Angry Birds, The Curve shows how to connect with people - and make them happy to pay up for the very best you can offer.

'A neatly forged, comprehensive model any business can lucratively exploit'

-Observer

'An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit' -David Rowan, editor, WIRED

+ cover of 10 WAYS TO MAKE MONEY IN A FREE WORLD

With text below reading: FREE EBOOK AVAILABLE NOW

Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired, and the Wall Street Journal. He lives in London.

@nicholaslovell

www.nicholaslovell.com

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1.

Nicholas Lovell
Editorial: Penguin Books Ltd, United Kingdom (2014)
ISBN 10: 0670923214 ISBN 13: 9780670923212
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
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Descripción Penguin Books Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. 198 x 129 mm. Language: English . Brand New Book. The Curve is a new way of doing business and of seeing the world. In the digital age everyone struggles to answer one question: how do I get people to pay when so much is free? The answer is the Curve. Whatever business or creative field you are in, Nicholas Lovell s startling book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you ll build relationships with your audience and your fans, who ll want more of what they love. With stories ranging from musicians and artists to gaming and flour companies, from Kickstarter to Angry Birds, The Curve shows how to connect with people - and make them happy to pay up for the very best you can offer. A neatly forged, comprehensive model any business can lucratively exploit -Observer An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit -David Rowan, editor, WIRED + cover of 10 WAYS TO MAKE MONEY IN A FREE WORLD With text below reading: FREE EBOOK AVAILABLE NOW Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired, and the Wall Street Journal. He lives in London. Nº de ref. de la librería APG9780670923212

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2.

Nicholas Lovell
Editorial: Penguin Books Ltd, United Kingdom (2014)
ISBN 10: 0670923214 ISBN 13: 9780670923212
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Penguin Books Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. 198 x 129 mm. Language: English . Brand New Book. The Curve is a new way of doing business and of seeing the world. In the digital age everyone struggles to answer one question: how do I get people to pay when so much is free? The answer is the Curve. Whatever business or creative field you are in, Nicholas Lovell s startling book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you ll build relationships with your audience and your fans, who ll want more of what they love. With stories ranging from musicians and artists to gaming and flour companies, from Kickstarter to Angry Birds, The Curve shows how to connect with people - and make them happy to pay up for the very best you can offer. A neatly forged, comprehensive model any business can lucratively exploit -Observer An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit -David Rowan, editor, WIRED + cover of 10 WAYS TO MAKE MONEY IN A FREE WORLD With text below reading: FREE EBOOK AVAILABLE NOW Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired, and the Wall Street Journal. He lives in London. Nº de ref. de la librería APG9780670923212

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3.

Lovell, Nicholas
ISBN 10: 0670923214 ISBN 13: 9780670923212
Nuevos Cantidad: > 20
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BWB
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97806709232120000000

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Nicholas Lovell
ISBN 10: 0670923214 ISBN 13: 9780670923212
Nuevos Paperback Cantidad: 1
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Grand Eagle Retail
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Descripción 2014. Paperback. Estado de conservación: New. 198mm x 130mm x 20mm. Paperback. The Curve is a new way of doing business and of seeing the world. In the digital age everyone struggles to answer one question: how do I get people to pay when so much is free? The answer .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 272 pages. 0.252. Nº de ref. de la librería 9780670923212

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5.

Lovell, Nicholas
Editorial: Portfolio Penguin (2014)
ISBN 10: 0670923214 ISBN 13: 9780670923212
Nuevos Tapa blanda Cantidad: 2
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Valoración
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Descripción Portfolio Penguin, 2014. Estado de conservación: New. Whatever business or creative field you are in, this book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, it helps you build relationships with your audience and your fans, who'll want more of what they love. Num Pages: 272 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 130 x 21. Weight in Grams: 252. . 2014. Paperback. . . . . . Nº de ref. de la librería V9780670923212

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6.

Nicholas Lovell
ISBN 10: 0670923214 ISBN 13: 9780670923212
Nuevos Paperback Cantidad: 2
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Ria Christie Collections
(Uxbridge, Reino Unido)
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Descripción Paperback. Estado de conservación: New. Not Signed; The Curve is a new way of doing business and of seeing the world. In the digital age everyone struggles to answer one question: how do I get people to pay when so much is free? The answer is the Curve. Whatever business or creative field you are in, Nicholas Lovell's startling book encourages you. book. Nº de ref. de la librería ria9780670923212_rkm

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7.

Nicholas Lovell
Editorial: Penguin Books Ltd
ISBN 10: 0670923214 ISBN 13: 9780670923212
Nuevos Paperback Cantidad: 2
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THE SAINT BOOKSTORE
(Southport, Reino Unido)
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Descripción Penguin Books Ltd. Paperback. Estado de conservación: new. BRAND NEW, The Curve: Turning Followers into Superfans, Nicholas Lovell, The Curve is a new way of doing business and of seeing the world. In the digital age everyone struggles to answer one question: how do I get people to pay when so much is free? The answer is the Curve. Whatever business or creative field you are in, Nicholas Lovell's startling book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you'll build relationships with your audience and your fans, who'll want more of what they love. With stories ranging from musicians and artists to gaming and flour companies, from Kickstarter to Angry Birds, The Curve shows how to connect with people - and make them happy to pay up for the very best you can offer. The Curve is a new way of doing business and of seeing the world. In the digital age everyone struggles to answer one question: how do I get people to pay when so much is free? The answer is the Curve. Whatever business or creative field you are in, Nicholas Lovell's startling book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you'll build relationships with your audience and your fans, who'll want more of what they love. With stories ranging from musicians and artists to gaming and flour companies, from Kickstarter to Angry Birds, The Curve shows how to connect with people - and make them happy to pay up for the very best you can offer. "A neatly forged, comprehensive model any business can lucratively exploit". (Observer). "An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit". (David Rowan, editor, Wired + cover of 10 Ways To Make Money In A Free World). Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, Gamesbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly, Dreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired, and the Wall Street Journal. He lives in London. Nº de ref. de la librería B9780670923212

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8.

Lovell, Nicholas
Editorial: Portfolio Penguin
ISBN 10: 0670923214 ISBN 13: 9780670923212
Nuevos Tapa blanda Cantidad: 2
Librería
Kennys Bookstore
(Olney, MD, Estados Unidos de America)
Valoración
[?]

Descripción Portfolio Penguin. Estado de conservación: New. Whatever business or creative field you are in, this book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, it helps you build relationships with your audience and your fans, who'll want more of what they love. Num Pages: 272 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 130 x 21. Weight in Grams: 252. . 2014. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780670923212

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9.

Nicholas Lovell
Editorial: Penguin Books Ltd 2014-05-01, London (2014)
ISBN 10: 0670923214 ISBN 13: 9780670923212
Nuevos paperback Cantidad: 5
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Blackwell's
(Oxford, OX, Reino Unido)
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Descripción Penguin Books Ltd 2014-05-01, London, 2014. paperback. Estado de conservación: New. Nº de ref. de la librería 9780670923212

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10.

Lovell, Nicholas
ISBN 10: 0670923214 ISBN 13: 9780670923212
Nuevos Cantidad: 2
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Speedy Hen LLC
(Sunrise, FL, Estados Unidos de America)
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Descripción Estado de conservación: New. Bookseller Inventory # ST0670923214. Nº de ref. de la librería ST0670923214

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