The Curve is a new way of doing business and of seeing the world.
In the digital age everyone struggles to answer one question: how do I get people to pay when so much is free?
The answer is the Curve.
Whatever business or creative field you are in, Nicholas Lovell's startling book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you'll build relationships with your audience and your fans, who'll want more of what they love.
With stories ranging from musicians and artists to gaming and flour companies, from Kickstarter to Angry Birds, The Curve shows how to connect with people - and make them happy to pay up for the very best you can offer.
'A neatly forged, comprehensive model any business can lucratively exploit'
-Observer
'An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit' -David Rowan, editor, WIRED
+ cover of 10 WAYS TO MAKE MONEY IN A FREE WORLD
With text below reading: FREE EBOOK AVAILABLE NOW
Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. His articles have appeared in TechCrunch, Wired, and the Wall Street Journal. He lives in London.
@nicholaslovell
www.nicholaslovell.com
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
GRATIS
A Estados Unidos de America
Descripción Soft Cover. Condición: new. Nº de ref. del artículo: 9780670923212
Descripción Paperback. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_0670923214
Descripción Condición: new. Nº de ref. del artículo: FrontCover0670923214
Descripción Paperback. Condición: new. New. Nº de ref. del artículo: Wizard0670923214
Descripción Paperback. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think0670923214
Descripción Condición: New. Buy with confidence! Book is in new, never-used condition. Nº de ref. del artículo: bk0670923214xvz189zvxnew
Descripción Paperback. Condición: Brand New. 272 pages. 7.68x5.08x0.79 inches. In Stock. Nº de ref. del artículo: zk0670923214
Descripción Kartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Whatever business or creative field you are in, this book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, it helps you build relationships with your audience and your fans, who ll want more of. Nº de ref. del artículo: 594869417