The Impact Equation: Are You Making Things Happen or Just Making Noise?

3,77 valoración promedio
( 499 valoraciones por GoodReads )
 
9780670922406: The Impact Equation: Are You Making Things Happen or Just Making Noise?
Review:

Their advice on the importance of being able to write to make a splash online is solid...when it comes to building a brand online Brogan and Smith have been there and done that. ( The Financial Times)

From the Publisher:

Chris Brogan and Julien Smith, authors of Trust Agents, are back with The Impact Equation to show you how to make social media pay.

What can the IMPACT EQUATION do for you?

IMPACT = C × (R+E+A+T+E)

Contrast: Does your idea stand out?

Reach: How many people do you connect to?

Exposure: How often does your audience hear from you?

Articulation: Is your idea clear enough?

Trust: Do people believe you?

Echo: Does your idea connect to your audience?

When Chris Brogan and Julien Smith wrote their bestseller Trust Agents, being interesting on the Web was enough to build an audience. Now everybody has a platform. But most of them are just making noise.

In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above - and more.

As traditional channels for marketing and selling disappear and more people interact mainly online, the very nature of attention is changing. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.

The Impact Equation will give you the tools to guarantee your message will be heard.

'Their advice on the importance of being able to write to make a splash online is solid...when it comes to building a brand online Brogan and Smith have been there and done that' -The Financial Times

Chris Brogan and Julien Smith are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar usado Ver libro

Gastos de envío: EUR 3,45
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Brogan, Chris
Editorial: Portfolio Penguin (2013)
ISBN 10: 0670922404 ISBN 13: 9780670922406
Usado Cantidad: 1
Librería
Better World Books Ltd
(Dunfermline, Reino Unido)
Valoración
[?]

Descripción Portfolio Penguin, 2013. Estado de conservación: Good. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP84228693

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 1,95
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,45
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Brogan, Chris
Editorial: Portfolio Penguin (2013)
ISBN 10: 0670922404 ISBN 13: 9780670922406
Usado Cantidad: 1
Librería
Better World Books Ltd
(Dunfermline, Reino Unido)
Valoración
[?]

Descripción Portfolio Penguin, 2013. Estado de conservación: Fair. N/A. Ships from the UK. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Nº de ref. de la librería GRP91946219

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 1,95
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,45
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Brogan, Chris
Editorial: Portfolio Penguin (2013)
ISBN 10: 0670922404 ISBN 13: 9780670922406
Usado Paperback Cantidad: 1
Librería
Brit Books
(Milton Keynes, Reino Unido)
Valoración
[?]

Descripción Portfolio Penguin, 2013. Paperback. Estado de conservación: Used; Good. Nº de ref. de la librería 2060165

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 3,33
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,44
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Brogan, Chris
ISBN 10: 0670922404 ISBN 13: 9780670922406
Usado Cantidad: 1
Librería
Stephen White Books
(Bradford, Reino Unido)
Valoración
[?]

Descripción Estado de conservación: Used: Good. Ex-library book, usual markings. Clean copy, sound binding. Quick dispatch from UK seller. Nº de ref. de la librería P02_2666_BD_10/16

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 11,92
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,30
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío