The Wide Lens: A New Strategy for Innovation

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9780670921683: The Wide Lens: A New Strategy for Innovation
Críticas:

"As Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, "it takes a village!" And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of a chasm, looking longingly at the customers that could have been yours."

Reseña del editor:

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?

The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too.

In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.

A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.

The Wide Lens will change the way you see, the way you think - and the way you win.

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ISBN 10: 0670921688 ISBN 13: 9780670921683
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ISBN 10: 0670921688 ISBN 13: 9780670921683
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Descripción Penguin Putnam Inc, United States, 2015. Paperback. Estado de conservación: New. 232 x 152 mm. Language: English . Brand New Book. How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too. In The Wide Lens , innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. A riveting study that offers a new perspective on triumphs like Amazon s e-book strategy and Apple s path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. The Wide Lens will change the way you see, the way you think - and the way you win. Nº de ref. de la librería APG9780670921683

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Ron Adner
Editorial: Penguin Putnam Inc, United States (2015)
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Descripción Penguin Putnam Inc, United States, 2015. Paperback. Estado de conservación: New. 232 x 152 mm. Language: English . Brand New Book. How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too. In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. A riveting study that offers a new perspective on triumphs like Amazon s e-book strategy and Apple s path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. The Wide Lens will change the way you see, the way you think - and the way you win. Nº de ref. de la librería APG9780670921683

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Descripción Portfolio Penguin 2012-03-29, 2012. Paperback. Estado de conservación: New. Nº de ref. de la librería NU-GRD-04830271

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Descripción Penguin Putnam Inc. Paperback. Estado de conservación: new. BRAND NEW, The Wide Lens: A New Strategy for Innovation, Ron Adner, How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too. In "The Wide Lens", innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, "The Wide Lens" offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. "The Wide Lens" will change the way you see, the way you think - and the way you win. Nº de ref. de la librería B9780670921683

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Adner, Ron
Editorial: Penguin Putnam (2012)
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Descripción Penguin Putnam, 2012. Estado de conservación: New. 2012. Paperback. Draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. This title offers a new set of frameworks and tools that can multiply your odds of innovation success. Num Pages: 288 pages, Illustrations. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 156 x 233 x 21. Weight in Grams: 380. . . . . . . Nº de ref. de la librería V9780670921683

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Adner, Ron
Editorial: Penguin Putnam
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Descripción Penguin Putnam. Estado de conservación: New. 2012. Paperback. Draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. This title offers a new set of frameworks and tools that can multiply your odds of innovation success. Num Pages: 288 pages, Illustrations. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 156 x 233 x 21. Weight in Grams: 380. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780670921683

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Descripción Penguin Books Ltd 2012-03-29, London, 2012. paperback. Estado de conservación: New. Nº de ref. de la librería 9780670921683

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