Insanely simple. The obsession that drives Apple's success

3,85 valoración promedio
( 2.459 valoraciones por Goodreads )
 
9780670921195: Insanely simple. The obsession that drives Apple's success
Críticas:

A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing ( The Times)

Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power ( Financial Times)

Required reading ( Observer)

An entertaining perspective on how Apple typically gets it right... Candid and insightful. Insanely Simple should be required reading for any boss with a Byzantine organisation and a shrinking business ( The Guardian)

In this captivating book, Segall has succeeded in distilling what made Steve Jobs succeed in ways no one would have imagined - simplicity. The idea of going simple, and Jobs's obsession with it, is neither a set of rules nor a goal, but a worldview of how things should be. . . More practical than theoretical, this essential book is about using the power of Simplicity to set a company apart ( Publishers Weekly)

Intriguing insights from someone who worked closely with Jobs on some of Apple's most successful ad campaigns ( Forbes)

A few pages in, I was hooked. . . [A]n amusing and revealing book about the company's extraordinary leader, Steve Jobs, and the guiding principle that made him one of the great businessmen of the age ( The Boston Globe)

Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs's success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy, and mediocrity, and clearly see what's most essential - and therefore most important (Steve Hayden, former vice chairman, Ogilvy, and author of Apple's legendary 1984 Super Bowl commercial)

As the man who came up with the iconic iMac name that launched one of the most successful product lines in history, Segall played a pivotal role in reviving Apple from near-death. His close working relationship with Jobs allows him to provide insight into how Jobs's obsession with simplicity became the driving force that informs every decision the company makes to this day ( Booklist)

Reveals a fresh insight into Steve Jobs's mind and how his obsession with simplicity drove Apple to success ( Macworld)

This book provides industry insight that many other books on Steve Jobs and Applelack. . . Recommended for those looking for advice on running a successful corporation and readers interested in all things Apple ( Library Journal)

A fascinating glimpse behind Apple's famously closed doors, taking the reader inside the inner sanctum and sneaking a peek at the marketing meetings presided over by Jobs ( PC Advisor)

Reseña del editor:

Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple.

To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory.

As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.

'A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing' The Times

'Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power' Financial Times

Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Segall, Ken
ISBN 10: 067092119X ISBN 13: 9780670921195
Nuevos Cantidad: 5
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Nº de ref. de la librería 19175798-n

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 6,75
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,36
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Ken Segall
ISBN 10: 067092119X ISBN 13: 9780670921195
Nuevos Cantidad: > 20
Librería
BWB
(Valley Stream, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97806709211950000000

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 9,19
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Ken Segall
Editorial: Portfolio Penguin 2013-04-04 (2013)
ISBN 10: 067092119X ISBN 13: 9780670921195
Nuevos Cantidad: 2
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción Portfolio Penguin 2013-04-04, 2013. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-01166939

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 8,77
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,45
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Ken Segall
Editorial: Penguin Books Ltd 2013-04-04, London (2013)
ISBN 10: 067092119X ISBN 13: 9780670921195
Nuevos paperback Cantidad: 1
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Penguin Books Ltd 2013-04-04, London, 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9780670921195

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 10,23
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,19
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Segall, Ken
Editorial: Portfolio Penguin (2013)
ISBN 10: 067092119X ISBN 13: 9780670921195
Nuevos Tapa blanda Cantidad: 1
Librería
Valoración
[?]

Descripción Portfolio Penguin, 2013. Estado de conservación: New. Nº de ref. de la librería L9780670921195

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 11,35
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,49
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Ken Segall
Editorial: Penguin Putnam Inc (2013)
ISBN 10: 067092119X ISBN 13: 9780670921195
Nuevos Cantidad: > 20
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción Penguin Putnam Inc, 2013. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CP-9780670921195

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 5,97
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,38
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Segall, Ken (Author)
Editorial: Portfolio Penguin (2013)
ISBN 10: 067092119X ISBN 13: 9780670921195
Nuevos Paperback Cantidad: 2
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción Portfolio Penguin, 2013. Paperback. Estado de conservación: Brand New. 256 pages. In Stock. Nº de ref. de la librería __067092119X

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 10,91
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,92
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Ken Segall
ISBN 10: 067092119X ISBN 13: 9780670921195
Nuevos Paperback Cantidad: 1
Librería
Grand Eagle Retail
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción 2013. Paperback. Estado de conservación: New. 131mm x 199mm x 19mm. Paperback. Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple. To Steve Jobs, Simplicity wasn't just a design principle. It was a reli.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.183. Nº de ref. de la librería 9780670921195

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,44
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Ken Segall
Editorial: Penguin UK Mrz 2013 (2013)
ISBN 10: 067092119X ISBN 13: 9780670921195
Nuevos Taschenbuch Cantidad: 1
Librería
Valoración
[?]

Descripción Penguin UK Mrz 2013, 2013. Taschenbuch. Estado de conservación: Neu. 205x174x16 mm. Neuware - Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple . 256 pp. Englisch. Nº de ref. de la librería 9780670921195

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 12,49
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 12,00
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Ken Segall
Editorial: Penguin UK (2013)
ISBN 10: 067092119X ISBN 13: 9780670921195
Nuevos Paperback Cantidad: 1
Librería
Media Mall
(Fyshwick, ACT, Australia)
Valoración
[?]

Descripción Penguin UK, 2013. Paperback. Estado de conservación: New. To Steve Jobs, Simplicity was a religion. It was also a weapon. He proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers.As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create campaigns such as 'Think Different'. By naming the iMac, he laid the foundation for waves of i-products to come.Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.You'll also learn the ten elements of Simplicity that have driven Apple's success ? which you can use in everything you do. 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains.' Steve Jobs. Paperback. Nº de ref. de la librería MM-40008587

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,76
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,62
De Australia a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda