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The Personal MBA: A World-Class Business Education in a Single Volume - Tapa blanda

  • 4,11
    41.611 calificaciones proporcionadas por Goodreads
 
9780670919536: The Personal MBA: A World-Class Business Education in a Single Volume
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Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

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Críticas:
Well on its way to becoming a business classic. You're pretty much guaranteed to get your money's worth - if not much, much more. (Jason Hesse Real Business)

A sterling effort ... a book to be referred to at crucial moments (Philip Delves Broughton Management Today)

File this book under: NO EXCUSES. (Seth Godin, author of Purple Cow and Linchpin)

Cherrypicks the cleverest advice from the most effective business books and condenses it into simple, memorable ideas and tools (Smarta.com)

No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game. (Kevin Kelly, founding executive editor of Wired)

Few people know how to get things done better than Josh Kaufman. (David Allen, author of Getting Things Done)

Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended. (Ben Casnocha, author of My Start-Up Life)

Fundamentals are fundamentals. Whether you're an entrepreneur or an executive at a Fortune 50 company, this book will help you succeed. (John Mang, Vice President, Procter & Gamble)

These concepts really work: I'm booked solid with clients, making eight times more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to our potential, you can't afford to miss this book. (Tim Grahl, Founder and CEO, Out:Think Group)

A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way. (Ali Safavi, Executive Director of International Sales & Distribution, The Walt Disney Company)
Reseña del editor:

This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever.

An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it.

Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know.

The Personal MBA teaches simple mental models for every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win.

'File this book under: NO EXCUSES' Seth Godin, author of Purple Cow and Linchpin

'Well on its way to becoming a business classic. You're pretty much guaranteed to get your money's worth - if not much, much more' Jason Hesse, Real Business

'Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended' Ben Casnocha, author of My Start-Up Life

Josh Kaufman is an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website, www.PersonalMBA.com

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  • EditorialPenguin
  • Año de publicación2012
  • ISBN 10 0670919535
  • ISBN 13 9780670919536
  • EncuadernaciónTapa blanda
  • Número de páginas496
  • Valoración
    • 4,11
      41.611 calificaciones proporcionadas por Goodreads

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Descripción Paperback. Condición: new. Paperback. 10th Anniversary EditionTrue leaders aren't made by business schools. They make themselvesGetting a MBA degree has become difficult to justify not just because of the large price tag but also because of the growing impracticality. Even the elites like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations than about how business really works.For ten years, Josh Kaufman's The Personal MBA has served as an effective alternative introducing hundreds of thousands of readers to the most powerful business concepts of all time. He shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume.The Personal MBA explains-- The Iron Law of the Market- Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets- The 12 Forms of Value- Products and services are only two of the twelve ways you can create value for your customers- Option Fatigue- Why consumers are more likely to buy something when faced with three options rather than thirty- Entropy- Why focusing too heavily on creating new products and systems is a great way to go out of businessWith The Personal MBA, you will avoid years of pointless group work, unhelpful financial models and daunting student loans. Instead, you will have gained the skills and tools necessary to take your place among today's business leaders. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils what you need to know to take on the MBA graduates and win. It teaches simple mental models for every subject that's key to commercial success. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780670919536

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