An engaging explanation of the science behind Malcolm Gladwell’s bestselling Blink
Gerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell’s bestseller Blink. Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool. Drawing on a decade of research at the Max Plank Institute, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes—processes that apply rules of thumb that we’ve derived from our environment and prior experiences. The value of these unconscious rules lies precisely in their difference from rational analysis—they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make—how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question—Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.
In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and factors (nature and nurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples.
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Gerd Gigerenzer is the author of Gut Feelings. He is currently the director of the Max Planck Institute for Human Development in Berlin, Germany, and lectures around the world on the importance of proper risk education for everyone from school-age children to prominent doctors, bankers, and politicians.From AudioFile:
GUT FEELINGS is a fascinating analysis of how human beings make choices and judgments based on instincts. Author Gerd Gigerenzer explains where these gut feelings come from and talks about the role they play in our decisions about everything from business investments to choosing a mate. The text is peppered with plenty of anecdotes that keep it interesting and relevant. Dick Hill reads these examples with perfect inflection, and he reads the more scientific passages clearly and evenly, making complicated concepts easy to follow. This is a great narration because Hill remains unobtrusive, drawing the listenerÕs attention to the subject matter rather than his performance. With no apparent effort, he makes this book an entertaining and informative listen. K.F. © AudioFile 2008, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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Descripción Viking Adult. Hardcover. Estado de conservación: New. 0670038636 . Nº de ref. de la librería HCI3163DKGG052917H0369P
Descripción Viking Press, New York, 2007. Hardcover. Estado de conservación: New. Estado de la sobrecubierta: Fine. 1st Edition. First edition 2007, first printing, numbers line starts with 1. Hardcover with DJ. Condition as new, square tight and clean book, no edgewear, no markings of any kind, no names no underlinings no highlights no bent page corners, not a reminder. DJ fine, bright, no tears no chips, Price not clipped. 8vo, 280 pages. Nº de ref. de la librería 004400
Descripción Viking Adult, 2007. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0670038636
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Descripción Viking Adult. Hardcover. Estado de conservación: New. 0670038636 New Condition. Nº de ref. de la librería NEW7.0244811