Innovating the Corporation: Creating Value for Customers and Shareholders - Tapa dura

Numerous barriers, problems, and unresolved issues often prevent innovation from taking hold within an organization. Companies haven't discovered how to measure innovation, make it repeatable, or systematize it. Until now. The program outlined in Innovating the Corporation guarantees accelerated inn

Numerous barriers, problems, and unresolved issues often prevent innovation from taking hold within an organization. Companies haven't discovered how to measure innovation, make it repeatable, or systematize it. Until now. The program outlined in Innovating the Corporation guarantees accelerated innovation within any corporation, within any industry. Intended as a dynamic, hands-on guide, this book offers a comprehensive look at strategic planning, understanding and cultivating an innovation vision, and building an innovation team. Includes detailed, step-by-step information on how to measure the success of an innovation plan.
-- Thomas Kuczmarski is a nationally recognized expert in the management of new products, services innovation, and marketing strategy. He has been quoted extensively in the Wall Street Journal, Fortune, Forbes, Newsweek, and other business media
-- Innovation is now a core business strategy for many corporations and is a topic frequently covered by the media
-- Includes profiles of well-known companies that have adopted innovation and complete case studies