Numerous barriers, problems, and unresolved issues often prevent innovation from taking hold within an organization. Companies haven't discovered how to measure innovation, make it repeatable, or systematize it. Until now. The program outlined in Innovating the Corporation guarantees accelerated innovation within any corporation, within any industry. Intended as a dynamic, hands-on guide, this book offers a comprehensive look at strategic planning, understanding and cultivating an innovation vision, and building an innovation team. Includes detailed, step-by-step information on how to measure the success of an innovation plan.
-- Thomas Kuczmarski is a nationally recognized expert in the management of new products, services innovation, and marketing strategy. He has been quoted extensively in the Wall Street Journal, Fortune, Forbes, Newsweek, and other business media
-- Innovation is now a core business strategy for many corporations and is a topic frequently covered by the media
-- Includes profiles of well-known companies that have adopted innovation and complete case studies
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Descripción McGraw-Hill Trade, 2000. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0658003046
Descripción McGraw-Hill Trade, 2000. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0658003046