From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas, and direction for anyone who is building an effective marketing program or interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide you with the tools you need - model formats, checklists, and boilerplate documents - to implement those tasks quickly, accurately, and effectively in your business. Preparing for the Marketing Plan is Step 3 in the Marketing Toolbox Program. This book will guide you through the key tasks involved in developing a comprehensive and effective marketing plan. You will learn how to determine your goals, select marketing strategies that will allow you to reach those goals, establish a marketing mix that both integrates all marketing activities and delivers customers, develop realistic project management, and media calendars, and achieve results on time and within budget. Filled with worksheet, forms, and tables for you to complete, Preparing the Marketing Plan is step- and action-oriented, perfect for beginning marketers, small business owners, and entrepreneurs. ABOUT THE AUTHOR David Parmerlee is a marketer with more than twenty years of experience at such companies as Anheuser-Busch, Pitney Bowes, Ernst & Young, and Banc One. He resided in Indianapolis, Indiana.
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Descripción McGraw-Hill/Contemporary Books, 2000. Paperback. Estado de conservación: New. BRAND NEW COPY, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Nº de ref. de la librería 9012592
Descripción McGraw-Hill/Contemporary Books, 2000. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110658001345