Marketing is a firmly established element of most fashion and clothing courses. This book was written to satisfy students' requirements and has a number of special qualities that make it essential reading for anyone involved in the fashion and clothing sectors of business. It discusses contemporary issues faced by fashion marketers, with up-to-date British and international examples. Theory and practice are well balanced with relevant examples to illustrate key concepts and principles. Concepts are made accessible and easy to apply to practical problems. Numerical concepts are clearly explained with worked examples. A distinctive overview of range planning combines sound design sense with commercial realism. A guide to further reading provides a firm foundation for all who wish to develop expertise in specialist areas like fashion market research, fashion advertising or fashion range planning.This book discusses the impact of the Internet on the marketing and distribution of fashion products and services. It embraces an integrated approach to marketing communications with new elements covering personal shopping and the use of celebrity endorsements. "Fashion Marketing" is largely based on the working and teaching experience of a team of experts from Newcastle Business School - a part of Northumbria University.Biografía del autor:
Mike Easey, BA (Hons), DipM, MCIM, CertEd, is Director of Collaborative Ventures in Newcastle Business School at the University of Northumbria at Newcastle. He has worked for three multinationals in marketing research, promotion and marketing planning positions. He is an experienced Marketing Consultant and has undertaken an extensive range of consultancy work including marketing for fashion manufacturers and fashion retailers. He is also a university external examiner in fashion marketing, a QAA Specialist Subject Reviewer in Marketing and a member of the editorial board of the "Journal of Fashion Marketing and Management." Mike Easey produced Chapters 1, 3, 7 and 10 and co-wrote Chapter 5 with Christine Sorensen.
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Descripción John Wiley & Sons, 2001. Paperback. Estado de conservación: Good. Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Nº de ref. de la librería mon0006470640
Descripción Blackwell Publishers, 2001. Estado de conservación: Good. N/A. Ships from the UK. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP90653083
Descripción John Wiley & Sons 30/10/2001, 2001. Estado de conservación: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. de la librería 7719-9780632051991
Descripción John Wiley & Sons 30/10/2001, 2001. Estado de conservación: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Nº de ref. de la librería 9053-9780632051991
Descripción John Wiley & Sons, 2001. Paperback. Estado de conservación: Good. Fashion Marketing This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Nº de ref. de la librería 9053-9780632051991
Descripción . Paperback. Estado de conservación: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. de la librería GOR001431177
Descripción John Wiley and Sons, 2001. Paperback. Estado de conservación: Used; Good. Nº de ref. de la librería mon0001682346
Descripción WileyBlackwell, 2001. Paperback. Estado de conservación: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Nº de ref. de la librería mon0000351582
Descripción Blackwell Publishers. PAPERBACK. Estado de conservación: Very Good. 063205199X UK BASED SELLER SHIPS DAILY. Nº de ref. de la librería BB0014754
Descripción Blackwell Publishers, 30.10.2001., 2001. Estado de conservación: Sehr gut. Auflage: 2. 196 Seiten Buch ist leicht verlagert (wellig), kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 127801 Sprache: Englisch Gewicht in Gramm: 465 24,8 x 17,4 x 1,1 cm, Taschenbuch. Nº de ref. de la librería 142553