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Sinopsis
Throughout the 1980's Bill Pride and OC Ferrell's text led the way in the USA, with full colour design and cutting edge supplements for tutors. In the UK and Europe, tutors mainly used Kotler's or McCarthy's books. In 1991 Warwick-based Sally Dibb and Lyndon Simkin joined forces with Bill Pride and O.C. Ferrell to produce the first European edition of "Marketing: Concepts and Strategies". This trail-blazing Euro-text proved hugely popular with tutors and students, prompting rival publishers to sponsor a host of poor imitations. Each new edition of "Marketing: Concepts and Strategies" is a full re-write, never a minor revision. The best and most popular features from the previous edition are retained, while peer suggestions coupled with Sally and Lyndon's experience at Warwick Business School lead to a topical and insightful set of additions and improvements. In this way, existing tutors find there is convenient synergy between their course structures and the revised content, while students benefit from coverage of the leading-edge concepts and thinking in the discipline. A significant change for the 5th edition has been the incorporation of practitioners' views about the role of marketing, from leading exponents in Calor, Fujitsu and Tilda, to name only some. Just as truly effective marketing for practitioners require the word "strategic" placing in front of "marketing", this addition of "Marketing: Concepts and Strategies" has put greater emphasis on the process and associated concepts of strategic marketing. As a result, this edition is genuinely applicable to undergraduates, MBAs or college students studying for professional exams. Recommended by The Chartered Institute of Marketing.
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
"Sally Dibb and Lyndon Simkin rank amongst the best marketing authors in the world. They are meticulous in their work and bring a real world orientation to everything they write. This particular book has an outstanding heritage based as it is on years of first class research and practice. It is rare to find a marketing book so readable and so enlightening. I commend it to you."
Reseña del editor
Throughout the 1980's Bill Pride and OC Ferrell's text led the way in the USA, with full colour design and cutting edge supplements for tutors. In the UK and Europe, tutors mainly used Kotler's or McCarthy's books. In 1991 Warwick-based Sally Dibb and Lyndon Simkin joined forces with Bill Pride and O.C. Ferrell to produce the first European edition of "Marketing: Concepts and Strategies". This trail-blazing Euro-text proved hugely popular with tutors and students, prompting rival publishers to sponsor a host of poor imitations. Each new edition of "Marketing: Concepts and Strategies" is a full re-write, never a minor revision. The best and most popular features from the previous edition are retained, while peer suggestions coupled with Sally and Lyndon's experience at Warwick Business School lead to a topical and insightful set of additions and improvements. In this way, existing tutors find there is convenient synergy between their course structures and the revised content, while students benefit from coverage of the leading-edge concepts and thinking in the discipline. A significant change for the 5th edition has been the incorporation of practitioners' views about the role of marketing, from leading exponents in Calor, Fujitsu and Tilda, to name only some. Just as truly effective marketing for practitioners require the word "strategic" placing in front of "marketing", this addition of "Marketing: Concepts and Strategies" has put greater emphasis on the process and associated concepts of strategic marketing. As a result, this edition is genuinely applicable to undergraduates, MBAs or college students studying for professional exams. Recommended by The Chartered Institute of Marketing.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialHoughton Mifflin Company
- Año de publicación2006
- ISBN 10 061853203X
- ISBN 13 9780618532032
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas896
- Contacto del fabricanteno disponible
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Marketing: Concepts and Strategies
Publicado por
Houghton Mifflin, 2005
ISBN 10: 061853203X
ISBN 13: 9780618532032
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Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Highlighting on some pages of the book. Nº de ref. del artículo: CHL10418922
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Marketing: Concepts and Strategies
Publicado por
Houghton Mifflin, 2005
ISBN 10: 061853203X
ISBN 13: 9780618532032
Antiguo o usado
Paperback
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Nº de ref. del artículo: CHL2016054
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Marketing : Concepts and Strategies, European Edition: 5th Edition
Publicado por
Cengage Learning, 2005
ISBN 10: 061853203X
ISBN 13: 9780618532032
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Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR001290647
Cantidad disponible: 1 disponibles
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Marketing : Concepts and Strategies, European Edition: 5th Edition
Publicado por
Cengage Learning, 2005
ISBN 10: 061853203X
ISBN 13: 9780618532032
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fine. Nº de ref. del artículo: GOR010695788
Cantidad disponible: 1 disponibles
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Marketing : Concepts and Strategies, European Edition: 5th Edition
Publicado por
Cengage Learning, Inc, United States, Boston, 2005
ISBN 10: 061853203X
ISBN 13: 9780618532032
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Throughout the 1980's Bill Pride and OC Ferrell's text led the way in the USA, with full colour design and cutting edge supplements for tutors. In the UK and Europe, tutors mainly used Kotler's or McCarthy's books. In 1991 Warwick-based Sally Dibb and Lyndon Simkin joined forces with Bill Pride and O.C. Ferrell to produce the first European edition of "Marketing: Concepts and Strategies". This trail-blazing Euro-text proved hugely popular with tutors and students, prompting rival publishers to sponsor a host of poor imitations. Each new edition of "Marketing: Concepts and Strategies" is a full re-write, never a minor revision. The best and most popular features from the previous edition are retained, while peer suggestions coupled with Sally and Lyndon's experience at Warwick Business School lead to a topical and insightful set of additions and improvements. In this way, existing tutors find there is convenient synergy between their course structures and the revised content, while students benefit from coverage of the leading-edge concepts and thinking in the discipline. A significant change for the 5th edition has been the incorporation of practitioners' views about the role of marketing, from leading exponents in Calor, Fujitsu and Tilda, to name only some. Just as truly effective marketing for practitioners require the word "strategic" placing in front of "marketing", this addition of "Marketing: Concepts and Strategies" has put greater emphasis on the process and associated concepts of strategic marketing. As a result, this edition is genuinely applicable to undergraduates, MBAs or college students studying for professional exams. Recommended by The Chartered Institute of Marketing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001418815
Cantidad disponible: 4 disponibles
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Marketing Concepts and Strategies
Publicado por
Cengage Learning, 2005
ISBN 10: 061853203X
ISBN 13: 9780618532032
Antiguo o usado
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 5th Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP97562645
Cantidad disponible: 1 disponibles
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Marketing Concepts and Strategies
Publicado por
Cengage Learning, 2005
ISBN 10: 061853203X
ISBN 13: 9780618532032
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Good. 5th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP64122532
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Marketing: Concepts and Strategies
Publicado por
Houghton Mifflin, 2005
ISBN 10: 061853203X
ISBN 13: 9780618532032
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Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 2270574
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Marketing: Concepts and Strategies
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Houghton Mifflin (Academic), 2005
ISBN 10: 061853203X
ISBN 13: 9780618532032
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Marketing: Concepts and Strategies
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Houghton Mifflin 27/03/2005, 2005
ISBN 10: 061853203X
ISBN 13: 9780618532032
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Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780618532032
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