Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset

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( 17 valoraciones por Goodreads )
 
9780615183008: Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset

Shorten your sales cycle. Open doors to bigger accounts. Land major media coverage. Get it all with a few good stories from your happiest customers. The first book on capturing and using customer stories to grow your business or cause, Stories That Sell introduces a proven process for leveraging your current successes into new sales. Learn Success- Story MarketingTM best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits. Profit from the one marketing tool prospects believe most! Learn how to: Uncover your most satisfied, successful customers and get them to say "yes!" to sharing their stories publicly Move success stories smoothly through the Seven-Step Customer Story System, from choosing to using stories Conduct interviews that bring out details most important to your potential customers increased sales, employee retention, website traffic, and more Use customer stories to achieve your sales, marketing and PR goals faster Apply storytelling techniques that attract buyers and move them to act Avoid common roadblocks that can derail a customer story Repurpose a single success story in dozens of different ways

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About the Author:

Casey Hibbard, founder and president of Compelling Cases, Inc., has helped dozens of companies create more than 450 customer stories over the past decade. She has produced and managed success stories for companies such as Macrovision, Jobfox, USA.NET, IHS, and Vocus. Casey is featured in numerous books, articles, and teleclasses. She consults with organizations one-on-one and conducts online customer-story classes.

Review:

How do you feel when someone says: I want tell you about my product? Ready to run away in horror, right? What about when someone says Let me tell you a story? Now that s interesting! Casey Hibbard is an expert in Success-Story Marketing and her terrific book Stories that Sell will help you reach people in the best way possible, through customer storytelling. --David Meerman Scott, Bestselling author of The New Rules of Marketing and PR

People are often bored or put off by facts, but they never tire of hearing stories. That's why selling with stories is so effective and that's why this book tells a crucial truth to salespeople. --Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series of books

In the age of The Jaded Customer, companies that can speak to prospects credibly and authentically will thrive. In this timely, engaging and comprehensive book - and new standard on the subject - case-study maven Casey Hibbard hasn't held back a single how-to detail for turning satisfied customers' stories into a company's most powerful selling tool. Perfect for both companies seeking a competitive edge in the marketplace and writers looking to expand their professional offering. --Peter Bowerman, Author, The Well-Fed Writer titles

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Casey Hibbard, Susan Mary Malone (Editor), Malone Editorial (Editor), Joe Montgomery (Illustrator), Wednesday Design (Illustrator)
Editorial: AIM Publishers (2009)
ISBN 10: 061518300X ISBN 13: 9780615183008
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Casey Hibbard
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