What the CEO Wants You to Know: The Little Book of Big Business - Tapa dura

" What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager."
-- Jac Nasser, CEO and President, Ford Motor Company
" These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book."
-- Larry Bossidy, former Chairman and CEO, AlliedSignal
" This is a book that's been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful."
-- Chad Holliday, Chairman and CEO, Dupont
" Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear."
-- Dave Robino, Vice Chairman, Gateway Computer
" Finally, a book that shows how business really works."
-- Bob Nardelli, President and CEO, GE Power Systems
" Business acumen-Ram Charan's term for using the universal laws of business -- is the name of the game today."
-- Lois D. Juliber, COO, Colgate-Palmolive

"What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager."
— Jac Nasser, CEO and President, Ford Motor Company
"These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book."
— Larry Bossidy, former Chairman and CEO, AlliedSignal
"This is a book that's been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful."
— Chad Holliday, Chairman and CEO, Dupont
"Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear."
— Dave Robino, Vice Chairman, Gateway Computer
"Finally, a book that shows how business really works."
— Bob Nardelli, President and CEO, GE Power Systems
"Business acumen-Ram Charan's term for using the

"What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager."
Jac Nasser, CEO and President, Ford Motor Company
"These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book."
Larry Bossidy, former Chairman and CEO, AlliedSignal
"This is a book that's been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful."
Chad Holliday, Chairman and CEO, Dupont
"Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear."
Dave Robino, Vice Chairman, Gateway Computer
"Finally, a book that shows how business really works."
Bob Nardelli, President and CEO, GE Power Systems
"Business acumen-Ram Charan's term for using the universal laws of business is the name of the game today."
Lois D. Juliber, COO, Colgate-Palmolive"

-What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager.-
-- Jac Nasser, CEO and President, Ford Motor Company
-These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book.-
-- Larry Bossidy, former Chairman and CEO, AlliedSignal
-This is a book that's been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful.-
-- Chad Holliday, Chairman and CEO, Dupont
-Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear.-
-- Dave Robino, Vice Chairman, Gateway Computer
-Finally, a book that shows how business really works.-
-- Bob Nardelli, President and CEO, GE Power Systems
-Business acumen-Ram Charan's term for using the universal laws of business -- is the name of the game today.-
-- Lois D. Juliber, COO, Colgate-Palmolive

"What the CEO Wants You to Know is a book that should be read by everyone-from the newest recruit to the most seasoned senior manager."
-- Jac Nasser, CEO and President, Ford Motor Company

"These ideas help simplify complexity and provide a lifetime of value. What the CEO Wants You to Know is a gem of a book."
-- Larry Bossidy, former Chairman and CEO, AlliedSignal

"This is a book that's been needed for years. Ram Charan shares the secret to finding your way in the business world and making your career more meaningful."
-- Chad Holliday, Chairman and CEO, Dupont

"Reading this book is like putting on a pair of glasses-suddenly the guts of the business are crystal clear."
-- Dave Robino, Vice Chairman, Gateway Computer

"Finally, a book that shows how business really works."
-- Bob Nardelli, President and CEO, GE Power Systems

"Business acumen-Ram Charan's term for using the universal laws of business -- is the name of the game today."
-- Lois D. Juliber, COO, Colgate-Palmolive

An insider's guide to business describes how corporations work and reviews the critical elements of business success--growth, return on assets, rate of inventory turnover, understanding customers, and taking advantage of the changing marketplace. 75,000 first printing.