Market Research Handbook: Measurement, Approach and Practice

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9780595364015: Market Research Handbook: Measurement, Approach and Practice
Reseña del editor:

The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement.

The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies.

The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.

Biografía del autor:

Jie Xu, industrial manager of Frost & Sullivan, member of American Chemical Society and Royal Society of Chemistry (UK), holds M.Phil from Heriot-Watt University, UK, has published numerous papers on market research and has been frequently invited to be speaker in the international conferences to comment on the market growth trend and regular contributor for the professional magazines.

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Jie Xu
Editorial: iUniverse, United States (2005)
ISBN 10: 0595364012 ISBN 13: 9780595364015
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Descripción iUniverse, United States, 2005. Paperback. Estado de conservación: New. 226 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****.The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners. Nº de ref. de la librería AAV9780595364015

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Descripción iUniverse 2005-08, 2005. Estado de conservación: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LSI-06931754

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Descripción iUniverse, United States, 2005. Paperback. Estado de conservación: New. 226 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners. Nº de ref. de la librería AAV9780595364015

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Descripción iUniverse, Inc. Paperback. Estado de conservación: New. Paperback. 203 pages. Dimensions: 8.9in. x 6.0in. x 0.4in.The results of marketing research can inform marketing decisions such as in conceptproduct testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780595364015

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