A crisis is often provoked and inflamed by the media, and inept crisis communications will only make things worse. Organizations in crisis need more than a successful communications strategy - they need a crisis media strategy. While many books on crisis communication outline the ways in which organizations should deal with the media in a crisis, this practical guide demonstrates how to implement and deploy a thorough crisis media strategy that can help an organization not just overcome, but actually prosper in the full glare of the media.Biografía del autor:
Jim Preen is an Oxford University-educated businessman, consultant and journalist. He worked for the American TV station ABC News where he covered a range of international stories including reports from conflict zones such as the Gulf, Somalia and Bosnia. He has won two Emmys - America's highest television award - for his work. Jim is now employed by Crisis Solutions, a UK-based crisis management company, with clients including major banks and other financial institutions, the British Government and leading international companies. In his role as senior media consultant, he writes crisis communication plans, produces scripts for TV and radio items, advises on all matters related to the media, writes the company blog and edits company output. He recently put together Exercising for Excellence published by British Standards Institution.
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