Communication Strategies: Write Your Incident Communication Plan Now

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9780580676215: Communication Strategies: Write Your Incident Communication Plan Now
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Jim Preen has produced an essential resource for businesses operating in a news-hungry world. --Risk UK

Quality World's 'Book of the Month' "...provides a wealth of practical guidance to help prevent a stressful situation unravelling through poor information management in an unguarded moment." --Quality World Chartered Quality Institute (CQI)

Reseña del editor:

To survive an incident, organizations need more than a successful communication strategy they need an incident communication plan. This book helps organizations to take control and start planning their response immediately. An incident is often provoked and inflamed by the media, and inept incident communications will only make things worse. Packed with case studies, this practical guide shows how it is possible to overcome and actually prosper in the full glare of the media. Communication Strategies demonstrates how to implement and deploy a thorough incident media strategy. Based on BS 25999-1, the British Standard for business continuity management, this invaluable book covers diverse elements including: The importance of call cascades; How to run successful press conferences; How to set up and run an incident press room. This book would help communications teams in medium/large companies; risk managers; business continuity managers; and PR professionals. Contents: Introduction; Types of incidents; Determining the contents of your plan; Press gang; Strategy layout; How the strategy migrates to a plan; Press conferences; Holding statements, press releases and templates; Coping with the press pack; Media monitoring; Call takers; Information, fact sheets and general know-how; Post-incident evaluation; Testing the plan; Communication plan checklist; References

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