Created through a "student-tested, faculty-approved" review process with over 300 students and 100 faculty, Financial ACCT is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. ACCT employs an engaging narrative that emphasizes strong and effective examples to convey and reinforce fundamental managerial accounting concepts and procedures. In an attempt to avoid excessive detail, the book focuses on the core concepts that students need to learn in the course through the use of streamlined chapter objectives, clarity of examples, and a visually engaging design. The book package is complemented by chapter review cards that can be useful study aids for quizzes or exams as well as a premium website that contains a host of valuable multimedia tools that aid in comprehension of the most important topics. Every new copy of the text, in addition, comes with access to CengageNOW, a powerful homework software program that allows students to work exercises and problems from the textbook online.
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Norman H. Godwin, PhD, CPA, is a Charles M. Taylor Associate Professor in the School of Accountancy at Auburn University. Since coming to Auburn in 1996, Godwin has taught financial accounting to undergraduate, graduate, and executive students and has received numerous teaching awards. He has maintained an active research agenda, publishing in journals such as Journal of Accounting, Auditing & Finance; Journal of Business Finance & Accounting; Issues in Accounting Education; Journal of Risk and Insurance; and Accounting Horizons. Godwin has also participated in several outreach efforts during his career, the most recent of which is his development of a series of humorous, common-sense videos on financial literacy. The Enrich Your Life series is used in the continuing education efforts of a major international corporation. Dr. Godwin also comments occasionally on financial literacy topics on regional television in Georgia and Alabama. Dr. Godwin has served the accounting and academic professions in several ways including President of the American Accounting Association's Southeast Region, President of the National Council of Tau Sigma National Honor Society, and Chair of the American Accounting Association's Financial Literacy Task Force. Godwin has served as Director of Auburn's School of Accountancy since 2003. He is married and has four children.
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