This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Gareth Jones and Charles Hill integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the ninth edition of "Strategic Management" features an increased emphasis on the concept of the 'business model' as a way of framing the issues of competitive advantage. The high-quality case study program contains 29 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text and the core case text.
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Descripción Cengage Learning, Inc 2010-01-18, Mason, OH, 2010. paperback. Estado de conservación: New. Nº de ref. de la librería 9780538754408