Bateson and Hoffman's "Services Marketing, 4e, International Edition" examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and 'other services'. The Fourth Edition of this proven text draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving students valuable insights and skills to help them succeed in today's business environment. The text also maintains its popular, reader-friendly style and the streamlined structure that makes it perfect for courses of all types within both semester and quarter schedules.
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Descripción Cengage Learning, Inc, 2010. Estado de conservación: Neu. 488 Seiten , Preis inkl. MwSt. Sprache: Englisch Gewicht in Gramm: 855 25,2 x 19,8 x 1,4 cm, Taschenbuch Auflage: International ed of 4th revised ed. Nº de ref. de la librería 979454
Descripción Paperback. Estado de conservación: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Nº de ref. de la librería 40860
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Descripción Cengage South-Western. Soft cover. Estado de conservación: New. New, 4th Edition, International Edition .Delivery time is 3-5 business days via either UPS, FedEx, DHL. Premium quality books. Nº de ref. de la librería 0538476451
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Descripción Thomson Learning. Estado de conservación: New. pp. 488. Nº de ref. de la librería 96367976
Descripción South-Western, Div of Thomson Learning. PAPERBACK. Estado de conservación: New. 0538476451 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Nº de ref. de la librería SKU003476
Descripción Cengage. Estado de conservación: New. Nº de ref. de la librería BKSAE22OC-2594
Descripción Cengage. softcover. Estado de conservación: Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. Nº de ref. de la librería adhiya2034
Descripción South-Western, Div of Thomson Learning, 2011. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0538476451