Services Marketing

 
9780538476454: Services Marketing
Review:

PART I: AN OVERVIEW OF SERVICES MARKETING (THE ESSENTIALS OF SERVICES MARKETING: INSIDE THE BOX) 1: Understanding the Service Experience 2: Traditional Service Supersectors and Ethical Considerations 3: Unique Discrepancies between Goods and Services 4: Consumer Decision Making in Services Marketing PART II: THE TACTICAL SERVICES MARKETING MIX (DEVELOPING EFFECTIVE SERVICES MARKETING STRATEGIES) 5: Focus on Service Processes 6: Considerations for Services Pricing 7: Effective Service Promotions 8: Managing the Servicescape and Other Physical Evidence 9: People as Strategy: Managing Service Personnel 10: People as Strategy: Managing Service Consumers PART III: IMPLEMENTING SUCCESSFUL SERVICE STRATEGIES (ASSESSING AND IMPROVING THE SERVICE EXPERIENCE) 11: The Essentials of Customer Satisfaction Measurement 12: Service Quality: Identifying and Rectifying the Gaps 13: Managing Service Failures and Implementing Effective Recovery Strategies 14: Strategies for Facilitating Customer Loyalty & Retention 15: Pulling the Pieces Together: Creating a World Class Service Culture.

From the Publisher:

Bateson and Hoffman's "Services Marketing, 4e, International Edition" examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and 'other services'. The Fourth Edition of this proven text draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving students valuable insights and skills to help them succeed in today's business environment. The text also maintains its popular, reader-friendly style and the streamlined structure that makes it perfect for courses of all types within both semester and quarter schedules.

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1.

Hoffman, K.; Bateson, John E.G.
ISBN 10: 0538476451 ISBN 13: 9780538476454
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Descripción Softcover/Paperback. Estado de conservación: NEW. *** BRAND NEW BOOK*** Premium Quality . Printed in English, high grade glossy paper. Express Shipping (worldwide) takes 3-5 Business days to deliver. CANNOT SHIP to P.O. Box, APO, FPO addresses. This book is International Edition. Nº de ref. de la librería I9780538476454

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Hoffman, K.; Bateson, John E.G.
Editorial: Thomson Wardsworth (2010)
ISBN 10: 0538476451 ISBN 13: 9780538476454
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Descripción Thomson Wardsworth, 2010. Estado de conservación: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![6454TM Services Marketing]. Nº de ref. de la librería 978053847645427

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Hoffman, K.; Bateson, John E.G.
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ISBN 10: 0538476451 ISBN 13: 9780538476454
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Descripción Cengage South-Western. Soft cover. Estado de conservación: New. New, 4th Edition, International Edition .Delivery time is 3-5 business days via either UPS, FedEx, DHL. Premium quality books. Nº de ref. de la librería 0538476451

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Descripción Paperback. Estado de conservación: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Nº de ref. de la librería 40860

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Hoffman, K.; Bateson, John E.G.
Editorial: Thomson Wardsworth (2010)
ISBN 10: 0538476451 ISBN 13: 9780538476454
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Descripción Thomson Wardsworth, 2010. Estado de conservación: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![6454TM Services Marketing]. Nº de ref. de la librería 978053847645427

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Descripción South-Western, Div of Thomson Learning. PAPERBACK. Estado de conservación: New. 0538476451 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Nº de ref. de la librería SKU003476

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Descripción Cengage Learning, Inc 2010-10-08, Mason, OH, 2010. paperback. Estado de conservación: New. Nº de ref. de la librería 9780538476454

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Descripción Cengage Learning, Inc, 2010. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CN-9780538476454

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Descripción Cengage Learning, Inc. Paperback. Estado de conservación: new. BRAND NEW, Services Marketing (International ed of 4th revised ed), K. Hoffman, John E. G. Bateson, Bateson and Hoffman's "Services Marketing, 4e, International Edition" examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and 'other services'. The Fourth Edition of this proven text draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving students valuable insights and skills to help them succeed in today's business environment. The text also maintains its popular, reader-friendly style and the streamlined structure that makes it perfect for courses of all types within both semester and quarter schedules. Nº de ref. de la librería B9780538476454

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