MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) (Available Titles CourseMate)

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9780538468244: MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) (Available Titles CourseMate)

Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

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Review:


About This Edition

From the Publisher


Features

  • An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from user focus groups and surveys, and from interviews with faculty and users. In the newest edition of MKTG, we added two chapters to build out concepts of which the faculty said they needed more.

  • Despite adding the two chapters, MKTG maintains the shorter, comprehensive chapters that users have come to expect from MKTG. The updated design is more modern and presents content in a more engaging and accessible format. Now, with two new chapters, users can feel confident that MKTG fulfills their course coverage needs.

  • "Chapter In Review" cards at the back of the user editions provide users a portable study tool containing all of the pertinent information for class preparation.

  • A full suite of unique learning tools that appeal to different learning styles is available to users with the purchase of a new book. Quizzes, audio downloads, video podcasts, and more are only a click away.

  • The instructor's supplements package includes a full resource manual, a test bank in Word®, and PowerPoint® slides with up-to-date examples.

Further reference for this edition:

Download "Anatomy of an MKTG4 Chapter"


About the Author:

Charles W. Lamb, Jr., served as chair of the department of marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He is currently chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU. This is the highest honour that the university bestows on its faculty. Other key honours he has received include the M. J. Neeley School of Business Research Award and selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

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Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl
Editorial: Cengage Learning
ISBN 10: 0538468246 ISBN 13: 9780538468244
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Lamb, Charles W.; Hair, Joe F.; McDaniel, Carl
Editorial: Cengage Learning (2010)
ISBN 10: 0538468246 ISBN 13: 9780538468244
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Descripción Cengage Learning, 2010. Paperback. Estado de conservación: New. Nº de ref. de la librería W3-ATR6-PX7G

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Prof Carl McDaniel; Prof Joseph F. Hair; Prof C. Lamb
Editorial: South-Western (2010)
ISBN 10: 0538468246 ISBN 13: 9780538468244
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Descripción South-Western, 2010. Estado de conservación: NUEVO. Nº de ref. de la librería 538468246

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