Marketing Strategy, 5th Edition

3,46 valoración promedio
( 68 valoraciones por Goodreads )
 
9780538467384: Marketing Strategy, 5th Edition

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

O.C. Ferrell (Ph.D., Louisiana State University) is the James T. Pursell Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures, Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing in the Anderson School of Management at University of New Mexico. His academic research focuses on ethical decision-making, stakeholder relationships and social responsibility. He is a leading author in marketing ethics and stakeholder orientation to achieve marketing performance in organizations. Dr. Ferrell is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is Vice President of Publications for the Academy of Marketing Science. He has received the Cutco Vector Distinguished Marketing Educator Award from the Academy of Marketing Science. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, and The Academy of Management Executive, as well as other journals. Business Ethics: Ethical Decision Making and Cases, co-authored with John Fraedrich and Linda Ferrell, is one of today's leading business ethics texts. Dr. Ferrell has served as an expert witness on marketing issues for numerous legal cases, has been quoted in leading business publications, such as USA Today and Wall Street Journal, and has appeared on The Today Show to discuss marketing issues.

Michael D. Hartline (Ph.D., The University of Memphis) is Associate Dean for Strategic Initiatives and the Charles A. Bruning Professor of Business Administration in the College of Business at Florida State University, where he is responsible for external relations, executive education, and strategic programs. He also serves as Vice President of Development for the Academy of Marketing Science. Dr. Hartline primarily teaches graduate courses in Marketing Strategy and Corporate Affairs Management, as well as undergraduate courses in Services Marketing. He has won many teaching and research awards, made many presentations to industry and academic audiences, and co-chaired two international conferences. Dr. Hartline's research appears in the Journal of Marketing, the Journal of Service Research, the Journal of Business Research, and other outlets. He also coauthors Marketing Strategy, a widely used textbook. Dr. Hartline has served as a consultant to several for-profit and non-profit organizations in the areas of marketing plan development, market feasibility analysis, customer satisfaction measurement, customer service training, and pricing policy. He has also worked with Pfizer, Inc. in the corporate affairs, government relations, and philanthropy areas.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

Edición internacional
Edición internacional

1.

Ferrellhartline
ISBN 10: 053846738X ISBN 13: 9780538467384
Nuevos Cantidad: 8
Edición internacional
Librería
Bookshub
(Karol Bagh, India)
Valoración
[?]

Descripción Estado de conservación: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Nº de ref. de la librería ABE-FEB-52043

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 46,03
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

2.

Ferrellhartline
ISBN 10: 053846738X ISBN 13: 9780538467384
Nuevos Cantidad: 8
Edición internacional
Librería
EBOOKSTORE2010
(New Delhi, ND, India)
Valoración
[?]

Descripción Estado de conservación: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Nº de ref. de la librería SHUB52043

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 46,07
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De India a Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

3.

Ferrell, Hartline
ISBN 10: 053846738X ISBN 13: 9780538467384
Nuevos Tapa blanda Cantidad: 5
Edición internacional
Librería
Romtrade Corp.
(STERLING HEIGHTS, MI, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Nº de ref. de la librería AUSBNEW-120119

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 48,50
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

4.

Ferrellhartline
ISBN 10: 053846738X ISBN 13: 9780538467384
Nuevos Tapa blanda Cantidad: 8
Edición internacional
Librería
Basi6 International
(Irving, TX, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. New, SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Excellent Customer Service. Nº de ref. de la librería ABEUSA-52043

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 48,52
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

O. C. Ferrell, Michael D. Hartline
Editorial: South-Western (2010)
ISBN 10: 053846738X ISBN 13: 9780538467384
Nuevos Paperback Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción South-Western, 2010. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P11053846738X

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 59,50
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,69
A Estados Unidos de America
Destinos, gastos y plazos de envío
Edición internacional
Edición internacional

6.

O.C. Ferrell, Michael Hartline
Editorial: Cengage South-Western
ISBN 10: 053846738X ISBN 13: 9780538467384
Nuevos Soft cover Cantidad: 4
Edición internacional
Librería
Supernew USA
(Bangkok, ., Tailandia)
Valoración
[?]

Descripción Cengage South-Western. Soft cover. Estado de conservación: New. New, International Edition, 5th Edition .To be delivered in 3-5 business days via FedEx or UPS. Premium quality books. Nº de ref. de la librería 053846738X

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 59,59
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 8,51
De Tailandia a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Ferrell, O. C.; Hartline, Michael D.
Editorial: South-Western
ISBN 10: 053846738X ISBN 13: 9780538467384
Nuevos PAPERBACK Cantidad: 6
Librería
SGS Trading Inc
(Franklin Lakes, NJ, Estados Unidos de America)
Valoración
[?]

Descripción South-Western. PAPERBACK. Estado de conservación: New. 053846738X New US Edition Textbook, Ships with Emailed Tracking from USA. Nº de ref. de la librería Z053846738XZN

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 135,76
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,31
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Ferrell, O. C./ Hartline, Michael
Editorial: South-Western Pub (2010)
ISBN 10: 053846738X ISBN 13: 9780538467384
Nuevos Paperback Cantidad: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
Valoración
[?]

Descripción South-Western Pub, 2010. Paperback. Estado de conservación: Brand New. 5th edition. 768 pages. 9.90x8.00x1.20 inches. In Stock. Nº de ref. de la librería zk053846738X

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 398,38
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,81
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío