Promotion: Analysis, Creativity and Strategy (Kent Series in Marketing) - Tapa dura

Dommermuth, William

 
9780534917449: Promotion: Analysis, Creativity and Strategy (Kent Series in Marketing)
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ISBN 10: 0534917445 ISBN 13: 9780534917449
Editorial: Wadsworth Publishing Co Inc, 1999

Sinopsis

This book should be of interest to students taking courses in promotion in departments of business and management. It provides comprehensive coverage of all the major promotion topics including consumer behaviour and implicit and explicit promotion.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This book should be of interest to students taking courses in promotion in departments of business and management. It provides comprehensive coverage of all the major promotion topics including consumer behaviour and implicit and explicit promotion.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Wadsworth Publishing Co Inc
Año de publicación
1999
Idioma
Inglés
ISBN 10 
0534917445
ISBN 13 
9780534917449
Encuadernación
Tapa dura
Número de páginas
656
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780534031060: Promotion: Analysis, Strategy, Creativity

Edición Destacada

ISBN 10:  0534031064 ISBN 13:  9780534031060
Editorial: Kent Pub. Co., 1984
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