Promotion: Analysis, Creativity and Strategy (Kent Series in Marketing) - Tapa dura

Dommermuth, William

9780534917449: Promotion: Analysis, Creativity and Strategy (Kent Series in Marketing)

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ISBN 10: 0534917445 ISBN 13: 9780534917449

Editorial: Wadsworth Publishing Co Inc, 1999

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This book should be of interest to students taking courses in promotion in departments of business and management. It provides comprehensive coverage of all the major promotion topics including consumer behaviour and implicit and explicit promotion.

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EditorialWadsworth Publishing Co Inc
A�o de publicaci�n1999
ISBN 10 0534917445
ISBN 13 9780534917449
Encuadernaci�nTapa dura
IdiomaIngl�s
N�mero de p�ginas656

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9780534031060: Promotion: Analysis, Strategy, Creativity

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Promotion: Analysis, Creativity, and Strategy (Kent Series in Marketing)

Dommermuth, William P.

Publicado por Pws Pub Co, 1989

ISBN 10: 0534917445 ISBN 13: 9780534917449

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Librería: More Than Words, Waltham, MA, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. N� de ref. del art�culo: BOS-R-09b-01356

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