Providing a thorough overview of each major medium, this text's discussion is enhanced by three integrated themes: media as business; media and technological change; and media and political, social, and cultural institutions. It includes a focused examination of the history, ethics, regulation and technology that surrounds and controls the media. It explores and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media on society.
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Shirley Biagi is Professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. She is co-author, with Marilyn Kern-Foxworth, of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA.Review:
"This text is a student-friendly, comprehensive and up-to-date text for explaining the role of mass communications in our everyday lives."
"(This text) is a solid introductory level mass media text book. It is very accessible to students and very 'teachable' for instructors. It works to excite students about their chosen major and even attracts others to consider the further study of communication. It is difficult for texts of this level to distinguish themselves-this one does so via its coverage, presentation, and consideration of audience."
"Shirley Biagi does a wonderful job of presenting a comprehensive look at Mass Communication. The overview contained within the pages of Media/Impact is perfectly geared toward an introductory course."
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Descripción Wadsworth Pub Co, 2000. Paperback. Estado de conservación: New. 5th. Nº de ref. de la librería DADAX0534575102