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Sinopsis
An introduction to both the social/behavioral and cultural/critical bodies of mass communication theory. Baran (radio/television, San Jose State U.) and Davis (communication, Pennsylvania State U.) discuss such topics as mass society theory, behaviorism, Lippman's theory of public opinion formation
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Reseña del editor
This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition--now streamlined to increase accessibility--traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues. The Second Edition includes new coverage of the Internet, as well as many updated examples.
Reseña del editor
An introduction to both the social/behavioral and cultural/critical bodies of mass communication theory. Baran (radio/television, San Jose State U.) and Davis (communication, Pennsylvania State U.) discuss such topics as mass society theory, behaviorism, Lippman's theory of public opinion formation
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialWadsworth Publishing Co Inc
- Año de publicación1999
- ISBN 10 0534560881
- ISBN 13 9780534560881
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas400
- Contacto del fabricanteno disponible
EUR 29,31
EUR 20,69 gastos de envío desde Estados Unidos de America a España
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Mass Communication Theory: Foundations, Ferment, and Future
Publicado por
Wadsworth Thomson Learning, 2000
ISBN 10: 0534560881
ISBN 13: 9780534560881
Antiguo o usado
Soft cover
Librería: Budget Books, Pasadena, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Soft cover. Condición: Fine. 2nd Edition. Ships from California. Pages are clean and unmarked. Binding is tight. Cover shows very slight edge wear. Nº de ref. del artículo: 5809
Cantidad disponible: 1 disponibles
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Mass Communication Theory: Foundations, Ferment, and Future
Publicado por
Cengage Learning, 1999
ISBN 10: 0534560881
ISBN 13: 9780534560881
Antiguo o usado
paperback
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_390151823
Cantidad disponible: 1 disponibles