Copywriting for the Electronic Media: A Practical Guide - Tapa blanda

This text helps readers learn how to write effective commercials for all types of electronic media. It begins with the introduction of the basic principles and techniques of good copywriting, then moves on to dozens of skill-building exercises to put them into practice. Close to 80 writing assignments and numerous examples of actual scripts, storyboards, PSAs, and promotional spots prepare readers to write short, persuasive messages for local stations and cable systems, where most beginning copywriting jobs are found.

Intended for basic writing courses in broadcast/cable copywriting, radio/TV/commercial writing, broadcast-continuity writing, and broadcast advertising.