This sumptuously illustrated volume is based on the PBS "Creative Spirit" television series, praised by the "Washington Post" as "thought-provoking and delightful" and hailed by the "New York Times" as "an example of creativity at work." This engaging book has a powerful mesage: creativity can be cultivated by anyone - by children and adults, by companies, by whole communities. How can you liberate the creative spirit within you and use it to improve the quality of your life? This book takes you inside the creative process to the realms of intuition and "flow" - where our efforts perfectly match the task at hand. It offers a series of practical exercises to strengthen your creativity and shake loose hidebound habits of thought. And it takes you around the world for inspirational stories of the creative spirit in action.
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Michael Ray, Ph.D., is the first John G. McCoy-Banc One Corporations Professor of Creativity and Innovation and of Marketing at Stanford University. He is the co-author of Creativity in Business and is widely known for his research on creative thinking. Dr. Ray has appeared on several national television programs, including "20/20" and the PBS series "The Creative Spirit." Together with Dr. Catford, he has taught a course on the concepts of the everyday hero to business students, executives, and professionals that has been featured in such publications as Time, Fortune, and The New York Times. He lives in Santa Cruz, California.
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Based on a series produced for PBS-TV, this spirited exploration of creativity includes exercises and practices meant to encourage its liberation. Aided by cartoons, photos and short features, e.g., " News from the Creative Past " noting such moments as the discovery of the structure of the benzene molecule or the invention of earmuffs, the authors emphasize that creativity is in the domain of everyone and not an exclusive property of geniuses or the particularly talented. Recent theories in the field, like Mihalyi Csikszentmihalyi's "flow state," and the principles guiding the founders of innovative companies such as Body Shop , Patagonia and Sweden's Skaltek are examined as the value of creativity is demonstrated in one's personal life, in childhood, in the workplace and in the global community. Psychologist Goleman, the series' senior writer, producer Kaufman and Stanford business school professor Ray do much to demythologize creativity and make its energy more accessible to readers. Illustrations. 75,000 first printing; BOMC and QPB selections.
Copyright 1992 Reed Business Information, Inc.
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Descripción Dutton, 1992. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0525933549
Descripción Dutton, 1992. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0525933549
Descripción Dutton, 1992. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110525933549
Descripción Dutton. Hardcover. Estado de conservación: New. 0525933549 New Condition. Nº de ref. de la librería NEW6.1187069