Strength through Joy: Consumerism and Mass Tourism in the Third Reich

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9780521705998: Strength through Joy: Consumerism and Mass Tourism in the Third Reich

The giant Nazi leisure and tourism agency, Strength through Joy (KdF)'s low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism mitigated the tension between the Nazi regime's investment in rearmament and German consumers' desire for a higher standard of living. Shelley Baranowski reveals how Strength through Joy de-emphasized the sacrifices of the present while its programs presented visions of a prosperous future--that would materialize as soon as "living space" was acquired. As an agency open to racially acceptable Germans only, it segregated the regime's victims from the Nazi "racial community."

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Book Description:

This is the first book on the giant Nazi leisure and tourism agency, Strength through Joy (KdF). KdF's low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism became the primary means by which the Nazi regime mitigated the tension between the investment in rearmament and German consumers' desire for a higher standard of living. Strength through Joy mitigated the sacrifices of the present while its programs present visions of a prosperous future once "living space" was acquired. As an agency open to racially acceptable Germans only, it segregated the regime's victims from the Nazi "racial community."

About the Author:

Shelley Baranowski is Professor of History at the University of Akron. Her previous books include The Confessing Church: Conservative Elites and the Nazi State (1986) and The Sanctity of Rural Life: Nobility, Protestantism and Nazism in Weimar Prussia (1995). She has also co-edited Being Elsewhere: Tourism, Consumer Culture and Identity in Modern Europe and North America (2001), with Ellen Furlough.

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Shelley Baranowski
Editorial: CAMBRIDGE UNIVERSITY PRESS, United Kingdom (2011)
ISBN 10: 0521705991 ISBN 13: 9780521705998
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Descripción CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2011. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****.Based on extensive archival research, this book was the first major one on the Nazi leisure and tourism agency, Strength through Joy (KdF). The Third Reich aimed to unify Germans in preparation for war and the acquisition of living space . Strength through Joy became the Nazi regime s most determined attempt to ease the tension between collective goals and individual desires, as well as between guns and butter . Its factory beautification, organized sports, cultural events, and mass tourism, sought to raise the status of workers and integrate them in the nation, while keeping its costs low so that its clientele could afford its programs. Although the motivations of Strength through Joy s constituencies often diverged from the Nazi ideal of a united, politicized racial community , KdF s accommodation to consumer expectations made it the regime s most popular institution. KdF mitigated present sacrifices while presenting visions of a prosperous future once living space was acquired. Nº de ref. de la librería AAV9780521705998

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Shelley Baranowski
Editorial: CAMBRIDGE UNIVERSITY PRESS, United Kingdom (2011)
ISBN 10: 0521705991 ISBN 13: 9780521705998
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Descripción CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2011. Paperback. Estado de conservación: New. Language: English . Brand New Book ***** Print on Demand *****. Based on extensive archival research, this book was the first major one on the Nazi leisure and tourism agency, Strength through Joy (KdF). The Third Reich aimed to unify Germans in preparation for war and the acquisition of living space . Strength through Joy became the Nazi regime s most determined attempt to ease the tension between collective goals and individual desires, as well as between guns and butter . Its factory beautification, organized sports, cultural events, and mass tourism, sought to raise the status of workers and integrate them in the nation, while keeping its costs low so that its clientele could afford its programs. Although the motivations of Strength through Joy s constituencies often diverged from the Nazi ideal of a united, politicized racial community , KdF s accommodation to consumer expectations made it the regime s most popular institution. KdF mitigated present sacrifices while presenting visions of a prosperous future once living space was acquired. Nº de ref. de la librería AAV9780521705998

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Descripción Cambridge University Press. Paperback. Estado de conservación: New. Paperback. 274 pages. Dimensions: 8.8in. x 5.9in. x 0.7in.The giant Nazi leisure and tourism agency, Strength through Joy (KdF)s low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism mitigated the tension between the Nazi regimes investment in rearmament and German consumers desire for a higher standard of living. Shelley Baranowski reveals how Strength through Joy de-emphasized the sacrifices of the present while its programs presented visions of a prosperous future--that would materialize as soon as living space was acquired. As an agency open to racially acceptable Germans only, it segregated the regimes victims from the Nazi racial community. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780521705998

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