Scale: Discourse and Dimensions of Social Life - Tapa blanda

“How shall we fathom the world, bringing its varied scales into analytic perspective? The authors collected in this bold and subtle volume slow down the question, arguing that ‘scale’ is made, not born, and that ‘perspectives’ are semiotic accomplishments and not stable points of anchor. Taking a pragmatic approach, Scale teaches readers to take the measure of the metaphors we use to name things global, local, and in-between.”—Stefan Helmreich, Elting E. Morison Professor of Anthropology, MIT

“E. Summerson Carr and Michael Lempert’s Scale will be a fundamental book for thinking about scalar processes and the pragmatics of scale-making in and beyond linguistic anthropology. Its engaging, readable chapters offer a range of theoretical considerations of how scales arise and work in a variety of social settings.”—Robert Oppenheim, author of Kyongju Things: Assembling Place

“This highly original volume sheds new light on language and scale, building on the fact that both phenomena are constructed, dynamic, and situated. Ranging across a wide range of examples including wine connoisseurship, Buddhist debate, and political oratory, the authors show how the scalar aspects of language and the linguistic dimensions of scale work together to produce the social logic of extent.”—Arjun Appadurai, Paulette Goddard Professor of Media, Culture and Communication, New York University

"This groundbreaking collection of essays by leading linguistic anthropologists demonstrates the vital contribution of semiotics to the ongoing multidisciplinary theorizing of scale and scale-making."—Miyako Inoue, author of Vicarious Language: Gender and Linguistic Modernity in Japan