Refried Elvis: The Rise of the Mexican Counterculture

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9780520215146: Refried Elvis: The Rise of the Mexican Counterculture

This powerful study shows how America's biggest export, rock and roll, became a major influence in Mexican politics, society, and culture. From the arrival of Elvis in Mexico during the 1950s to the emergence of a full-blown counterculture movement by the late 1960s, Eric Zolov uses rock and roll to illuminate Mexican history through these charged decades and into the 1970s. This fascinating narrative traces the rechanneling of youth energies away from political protest in the wake of the 1968 student movement and into counterculture rebellion, known as La Onda (The Wave). Refried Elvis accounts for the events of 1968 and their aftermath by revealing a mounting crisis of patriarchal values, linked both to the experience of modernization during the 1950s and 1960s and to the limits of cultural nationalism as promoted by a one-party state.

Through an engrossing analysis of music and film, as well as fanzines, newspapers, government documents, company reports, and numerous interviews, Zolov shows how rock music culture became a volatile commodity force, whose production and consumption strategies were shaped by intellectuals, state agencies, transnational and local capital, musicians, and fans alike. More than a history of Mexican rock and roll, Zolov's study demonstrates the politicized nature of culture under authoritarianism, and offers a nuanced discussion of the effects of cultural imperialism that deepens our understanding of gender relations, social hierarchies, and the very meanings of national identity in a transnational era.

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About the Author:

Eric Zolov is Assistant Professor of Latin American History at Franklin and Marshall College.

Review:

"Eric Zolov's Refried Elvis is an innovative, perceptive and empirically rich contribution to the cultural history of transnationalism. It is also a work that focuses on an aspect of Mexican history that has been treated almost exclusively by writers and journalists and that had not made its mark in historical discussions until now. Mexican nationalist obsessions with historical roots - with the Revolution, the Conquest, and the saga of the mestizo - have too often coincided with the American and European penchant for emphasizing only what is exotic or quaint. The politics of the counterculture of the 1960s and 70s, with its ambivalent relation to Americanization, to modernization, and to indigenous societies provides an exemplary antidote to the tedious and seemingly interminable repetition of these hopelessly outdated national images." -- Claudio Lomnitz, author of Exits from the Labyrinth

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1.

Eric Zolov
Editorial: University of California Press, United States (1999)
ISBN 10: 0520215141 ISBN 13: 9780520215146
Nuevos Paperback Cantidad: 1
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The Book Depository
(London, Reino Unido)
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Descripción University of California Press, United States, 1999. Paperback. Estado de conservación: New. Language: English . Brand New Book. This powerful study shows how America s biggest export, rock and roll, became a major influence in Mexican politics, society, and culture. From the arrival of Elvis in Mexico during the 1950s to the emergence of a full-blown counterculture movement by the late 1960s, Eric Zolov uses rock and roll to illuminate Mexican history through these charged decades and into the 1970s. This fascinating narrative traces the rechanneling of youth energies away from political protest in the wake of the 1968 student movement and into counterculture rebellion, known as La Onda (The Wave). Refried Elvis accounts for the events of 1968 and their aftermath by revealing a mounting crisis of patriarchal values, linked both to the experience of modernization during the 1950s and 1960s and to the limits of cultural nationalism as promoted by a one-party state. Through an engrossing analysis of music and film, as well as fanzines, newspapers, government documents, company reports, and numerous interviews, Zolov shows how rock music culture became a volatile commodity force, whose production and consumption strategies were shaped by intellectuals, state agencies, transnational and local capital, musicians, and fans alike. More than a history of Mexican rock and roll, Zolov s study demonstrates the politicized nature of culture under authoritarianism, and offers a nuanced discussion of the effects of cultural imperialism that deepens our understanding of gender relations, social hierarchies, and the very meanings of national identity in a transnational era. Nº de ref. de la librería AAH9780520215146

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Eric Zolov
Editorial: University of California Press, United States (1999)
ISBN 10: 0520215141 ISBN 13: 9780520215146
Nuevos Paperback Cantidad: 1
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(London, Reino Unido)
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Descripción University of California Press, United States, 1999. Paperback. Estado de conservación: New. Language: English . Brand New Book. This powerful study shows how America s biggest export, rock and roll, became a major influence in Mexican politics, society, and culture. From the arrival of Elvis in Mexico during the 1950s to the emergence of a full-blown counterculture movement by the late 1960s, Eric Zolov uses rock and roll to illuminate Mexican history through these charged decades and into the 1970s. This fascinating narrative traces the rechanneling of youth energies away from political protest in the wake of the 1968 student movement and into counterculture rebellion, known as La Onda (The Wave). Refried Elvis accounts for the events of 1968 and their aftermath by revealing a mounting crisis of patriarchal values, linked both to the experience of modernization during the 1950s and 1960s and to the limits of cultural nationalism as promoted by a one-party state. Through an engrossing analysis of music and film, as well as fanzines, newspapers, government documents, company reports, and numerous interviews, Zolov shows how rock music culture became a volatile commodity force, whose production and consumption strategies were shaped by intellectuals, state agencies, transnational and local capital, musicians, and fans alike. More than a history of Mexican rock and roll, Zolov s study demonstrates the politicized nature of culture under authoritarianism, and offers a nuanced discussion of the effects of cultural imperialism that deepens our understanding of gender relations, social hierarchies, and the very meanings of national identity in a transnational era. Nº de ref. de la librería AAH9780520215146

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Eric Zolov
Editorial: University of California Press (1999)
ISBN 10: 0520215141 ISBN 13: 9780520215146
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Descripción University of California Press, 1999. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0520215141

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Eric Zolov
Editorial: University of California Press 1999-06-28, Oakland (1999)
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Descripción University of California Press 1999-06-28, Oakland, 1999. paperback. Estado de conservación: New. Nº de ref. de la librería 9780520215146

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Descripción University of California Press. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780520215146

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Descripción University of California Press, 1999. Paperback. Estado de conservación: New. Illustrated.. Nº de ref. de la librería DADAX0520215141

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Descripción University of California Press, 2017. Paperback. Estado de conservación: New. Never used! This item is printed on demand. Nº de ref. de la librería 0520215141

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Descripción University of California Press 7/5/1999, 1999. Paperback or Softback. Estado de conservación: New. Refried Elvis: The Rise of the Mexican Counterculture. Book. Nº de ref. de la librería BBS-9780520215146

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Descripción University of California Press, 1999. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería WF-9780520215146

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