Consuming the Romantic Utopia: Love and the Cultural Contradictions of Capitalism

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9780520205710: Consuming the Romantic Utopia: Love and the Cultural Contradictions of Capitalism

Book by Illouz Eva

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To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? In her unique study of American love in the twentieth century, Eva Illouz unravels the mass of images that define our ideas of love and romance, revealing that the experience of 'true' love is deeply embedded in the experience of consumer capitalism. Illouz studies how individual conceptions of love overlap with the world of cliches and images she calls the 'Romantic Utopia'. This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage. Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness. Illouz reveals that, ultimately, every cliche of romance - from an intimate dinner to a dozen red roses - is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America.

Contraportada:

"Illouz creates a map of the intricate relationship between love and economics in American society. In an analytical style reminiscent of that of Daniel Bell in its scope and intellectual ambition, she argues that romantic love captures our minds and hearts by promising transgression through consumption of leisure and nature."--Michelle Lamont, author of "Money, Morals, and Manners

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Eva Illouz
Editorial: University of California Press, United States (1997)
ISBN 10: 0520205715 ISBN 13: 9780520205710
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Descripción University of California Press, United States, 1997. Paperback. Estado de conservación: New. 224 x 152 mm. Language: English . Brand New Book. To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? In her unique study of American love in the twentieth century, Eva Illouz unravels the mass of images that define our ideas of love and romance, revealing that the experience of true love is deeply embedded in the experience of consumer capitalism. Illouz studies how individual conceptions of love overlap with the world of cliches and images she calls the Romantic Utopia . This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage. Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness.Illouz reveals that, ultimately, every cliche of romance - from an intimate dinner to a dozen red roses - is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. Engaging and witty, Illouz s study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America. Nº de ref. de la librería AAU9780520205710

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Eva Illouz
Editorial: University of California Press, United States (1997)
ISBN 10: 0520205715 ISBN 13: 9780520205710
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Descripción University of California Press, United States, 1997. Paperback. Estado de conservación: New. 224 x 152 mm. Language: English . Brand New Book. To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? In her unique study of American love in the twentieth century, Eva Illouz unravels the mass of images that define our ideas of love and romance, revealing that the experience of true love is deeply embedded in the experience of consumer capitalism. Illouz studies how individual conceptions of love overlap with the world of cliches and images she calls the Romantic Utopia . This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage. Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness.Illouz reveals that, ultimately, every cliche of romance - from an intimate dinner to a dozen red roses - is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. Engaging and witty, Illouz s study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America. Nº de ref. de la librería AAU9780520205710

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Eva Illouz
Editorial: University of California Press (1997)
ISBN 10: 0520205715 ISBN 13: 9780520205710
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Descripción University of California Press, 1997. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0520205715

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Illouz, Eva
Editorial: University of California Press (1997)
ISBN 10: 0520205715 ISBN 13: 9780520205710
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Descripción University of California Press, 1997. Estado de conservación: New. 1997. 1st. Paperback. A study of American love in the twentieth century that unravels the mass of images that define our ideas of love and romance, revealing that the experience of 'true' love is deeply embedded in the experience of consumer capitalism. It studies how individual conceptions of love overlap with the world of cliches and images. Num Pages: 332 pages, 7. BIC Classification: 1KBB; JFC; JFD; JFSJ; JHM. Category: (P) Professional & Vocational. Dimension: 227 x 156 x 24. Weight in Grams: 542. . . . . . . Nº de ref. de la librería V9780520205710

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Illouz, Eva
Editorial: University of California Press
ISBN 10: 0520205715 ISBN 13: 9780520205710
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Descripción University of California Press. Estado de conservación: New. 1997. 1st. Paperback. A study of American love in the twentieth century that unravels the mass of images that define our ideas of love and romance, revealing that the experience of 'true' love is deeply embedded in the experience of consumer capitalism. It studies how individual conceptions of love overlap with the world of cliches and images. Num Pages: 332 pages, 7. BIC Classification: 1KBB; JFC; JFD; JFSJ; JHM. Category: (P) Professional & Vocational. Dimension: 227 x 156 x 24. Weight in Grams: 542. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780520205710

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Eva Illouz
Editorial: University of California Press
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Descripción University of California Press. Paperback. Estado de conservación: new. BRAND NEW, Consuming the Romantic Utopia: Love and the Cultural Contradictions of Capitalism, Eva Illouz, To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? In her unique study of American love in the twentieth century, Eva Illouz unravels the mass of images that define our ideas of love and romance, revealing that the experience of 'true' love is deeply embedded in the experience of consumer capitalism. Illouz studies how individual conceptions of love overlap with the world of cliches and images she calls the 'Romantic Utopia'. This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage. Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness. Illouz reveals that, ultimately, every cliche of romance - from an intimate dinner to a dozen red roses - is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America. Nº de ref. de la librería B9780520205710

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Eva Illouz
Editorial: University of California Press (1997)
ISBN 10: 0520205715 ISBN 13: 9780520205710
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Descripción University of California Press, 1997. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería BB-9780520205710

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Eva Illouz
Editorial: University of California Press 1997-05-28, S.l. (1997)
ISBN 10: 0520205715 ISBN 13: 9780520205710
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Descripción University of California Press 1997-05-28, S.l., 1997. paperback. Estado de conservación: New. Nº de ref. de la librería 9780520205710

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Illouz
Editorial: University Press Group Ltd (1997)
ISBN 10: 0520205715 ISBN 13: 9780520205710
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Descripción University Press Group Ltd, 1997. Estado de conservación: New. Nº de ref. de la librería EH9780520205710

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