Advertising the American Dream: Making Way for Modernity, 1920-1940

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9780520058859: Advertising the American Dream: Making Way for Modernity, 1920-1940
From the Publisher:

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? "Advertising the American Dream" looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media - radio broadcasts, confession magazines, and tabloid newspapers - Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

About the Author:

Roland Marchand (1933-1997) was Professor of History at the University of California, Davis, and authored numerous works on American cultural history.

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Marchand, Roland
Editorial: University of California Press (1986)
ISBN 10: 0520058852 ISBN 13: 9780520058859
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Descripción University of California Press, 1986. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0520058852

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Marchand, Roland
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Descripción University of California Press, 1986. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0520058852

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Marchand, Roland
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Descripción University of California Press, 1986. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media--radio broadcasts, confession magazines, and tabloid newspapers--Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic.". Nº de ref. de la librería ABE_book_new_0520058852

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Marchand, Roland
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Descripción University of California Press, United States, 1986. Paperback. Estado de conservación: New. Revised ed.. 251 x 173 mm. Language: English . Brand New Book. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media - radio broadcasts, confession magazines, and tabloid newspapers - Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring consumption ethic. Nº de ref. de la librería AAS9780520058859

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Marchand, Roland
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Descripción University of California Press, United States, 1986. Paperback. Estado de conservación: New. Revised ed.. 251 x 173 mm. Language: English . Brand New Book. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media - radio broadcasts, confession magazines, and tabloid newspapers - Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring consumption ethic. Nº de ref. de la librería AAS9780520058859

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Descripción Univ of California Pr, 1986. Paperback. Estado de conservación: Brand New. reprint edition. 470 pages. 10.25x7.00x1.00 inches. In Stock. Nº de ref. de la librería zr0520058852

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Descripción University of California Press, 1986. Paperback. Estado de conservación: New. Nº de ref. de la librería P110520058852

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Descripción 1986. Paperback. Estado de conservación: New. 174mm x 26mm x 252mm. Paperback. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? "Advertising the American Drea.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 472 pages. 0.934. Nº de ref. de la librería 9780520058859

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Descripción Univ of California Pr, 1986. Paperback. Estado de conservación: New. Reprint. 17.78 x 26.04 cm. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Nº de ref. de la librería MM-27316075

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