Brand New: The Shape of Brands to Come

3,86 valoración promedio
( 66 valoraciones por Goodreads )
 
9780500291399: Brand New: The Shape of Brands to Come

The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape

What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms?

Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and  predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book. 25 illustrations in black-and-white

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Wally Olins has advised many of the world's leading organizations on identity, branding, and communication, including McKinsey, Renault, Volkswagon, and Akzo-Nobel. His previous books include Corporate Identity and Wally Olins on Brand. He lives in London.

Review:

“Olins . . . welcomed the debate of his ideas over the power of branding.”
- PRINT

“There’s no doubt that the prescient Olins has left a yawning gap in the world of branding. His final book, at least, should see the rest of us well into the future.”
- Sway

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: EUR 1,06
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Wally Olins
Editorial: Thames and Hudson Ltd (2014)
ISBN 10: 050029139X ISBN 13: 9780500291399
Nuevos Paperback Cantidad: 6
Librería
The Monster Bookshop
(Fleckney, Reino Unido)
Valoración
[?]

Descripción Thames and Hudson Ltd, 2014. Paperback. Estado de conservación: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Nº de ref. de la librería mon0001191615

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 10,70
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,06
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Wally Olins
Editorial: Thames Hudson Ltd, United Kingdom (2014)
ISBN 10: 050029139X ISBN 13: 9780500291399
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Thames Hudson Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book. Wally Olins fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it. Nº de ref. de la librería AA29780500291399

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,92
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Olins, Wally
ISBN 10: 050029139X ISBN 13: 9780500291399
Nuevos Cantidad: 5
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Nº de ref. de la librería 20264913-n

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 11,67
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,26
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Wally Olins
Editorial: Thames Hudson Ltd, United Kingdom (2014)
ISBN 10: 050029139X ISBN 13: 9780500291399
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción Thames Hudson Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. Language: English . Brand New Book. Wally Olins fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it. Nº de ref. de la librería AA29780500291399

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,01
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Wally Olins
ISBN 10: 050029139X ISBN 13: 9780500291399
Nuevos Cantidad: > 20
Librería
BWB
(Valley Stream, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97805002913990000000

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,08
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Wally Olins
Editorial: Thames and Hudson Ltd 2014-04-07 (2014)
ISBN 10: 050029139X ISBN 13: 9780500291399
Nuevos Cantidad: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción Thames and Hudson Ltd 2014-04-07, 2014. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-05086179

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 12,85
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,33
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Wally Olins
Editorial: WW Norton Publishers
ISBN 10: 050029139X ISBN 13: 9780500291399
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción WW Norton Publishers. Estado de conservación: New. Brand New. Nº de ref. de la librería 050029139X

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 13,54
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,00
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Wally Olins
Editorial: Thames & Hudson Ltd
ISBN 10: 050029139X ISBN 13: 9780500291399
Nuevos Paperback Cantidad: 1
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción Thames & Hudson Ltd. Paperback. Estado de conservación: new. BRAND NEW, Wally Olins: Brand New: The Shape of Brands to Come, Wally Olins, Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it. Nº de ref. de la librería B9780500291399

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 9,54
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,74
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Olins, Wally
Editorial: Thames & Hudson
ISBN 10: 050029139X ISBN 13: 9780500291399
Nuevos PAPERBACK Cantidad: > 20
Librería
Mediaoutlet12345
(Springfield, VA, Estados Unidos de America)
Valoración
[?]

Descripción Thames & Hudson. PAPERBACK. Estado de conservación: New. 050029139X *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería SWATI2132342807

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,12
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Wally Olins
Editorial: Thames Hudson Ltd, United Kingdom (2014)
ISBN 10: 050029139X ISBN 13: 9780500291399
Nuevos Paperback Cantidad: 1
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción Thames Hudson Ltd, United Kingdom, 2014. Paperback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Wally Olins fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it. Nº de ref. de la librería BTE9780500291399

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,35
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda