Wally Olins Wally Olins. On B®and.

ISBN 13: 9780500285152

Wally Olins. On B®and.

3,76 valoración promedio
( 139 valoraciones por GoodReads )
 
9780500285152: Wally Olins. On B®and.
Review:

'Wally tells it how it is... a man who knows his stuff and refuses to mince his words' - Blueprint

From the Publisher:

Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

"Sobre este título" puede pertenecer a otra edición de este libro.

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1.

Wally Olins
Editorial: Thames Hudson Ltd, United Kingdom (2005)
ISBN 10: 0500285152 ISBN 13: 9780500285152
Nuevos Paperback Cantidad: 1
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The Book Depository US
(London, Reino Unido)
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Descripción Thames Hudson Ltd, United Kingdom, 2005. Paperback. Estado de conservación: New. Reprint. 226 x 168 mm. Language: English . Brand New Book. Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them. Nº de ref. de la librería AAW9780500285152

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2.

Wally Olins
Editorial: Thames Hudson Ltd, United Kingdom (2005)
ISBN 10: 0500285152 ISBN 13: 9780500285152
Nuevos Paperback Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Thames Hudson Ltd, United Kingdom, 2005. Paperback. Estado de conservación: New. Reprint. 226 x 168 mm. Language: English . Brand New Book. Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them. Nº de ref. de la librería AAW9780500285152

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3.

Wally Olins
Editorial: Thames & Hudson (2005)
ISBN 10: 0500285152 ISBN 13: 9780500285152
Nuevos Paperback Cantidad: 1
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Ergodebooks
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Descripción Thames & Hudson, 2005. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0500285152

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4.

Wally Olins
Editorial: Thames & Hudson (2005)
ISBN 10: 0500285152 ISBN 13: 9780500285152
Nuevos Paperback Cantidad: 3
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
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Descripción Thames & Hudson, 2005. Paperback. Estado de conservación: New. Nº de ref. de la librería P110500285152

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