Media Now: Understanding Media, Culture, and Technology, 2008 Update (Available Titles CengageNOW)

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9780495100478: Media Now: Understanding Media, Culture, and Technology, 2008 Update (Available Titles CengageNOW)

How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you do to use the media more effectively? How can you make the media responsive to you? MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on culture while providing a thorough understanding of how the media technologies develop, operate, converge, and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares you for a career in the expanded field of telecommunications, interactive media, and traditional media industries. MEDIA NOW provides you with a book that will teach you the foundational theories, concepts, and technical knowledge to help you thrive in your chosen career. It has "news you can use" that will guide you to impact the media as much as they impact you.

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About the Author:

DR. JOSEPH D. STRAUBHAAR is the Amon G. Carter Centennial Professor of Communications in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication of the University of Texas at Austin. He was the Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. His most recent book is Latin American Television Industries (2013), with John Sinclair. He has published books, articles, and essays on international communications, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics appearing in a number of journals, edited books, and elsewhere. His primary teaching, research, and writing interests are in global media, international communication and cultural theory, the digital divide in the U.S. and other countries, and global television studies. He does research in Latin America, Asia, and Africa, and has taken student groups to Latin America and Asia. He has presented seminars abroad on media research, television programming strategies, and telecommunications privatization. He is on the editorial board for the Communications Theory, Media Industries, Chinese Journal of Communication, Journal of Latin American Communication Research, Studies in Latin American Popular Culture, Comunicacion e Cultura, and Revista Intercom. Visit Joe Straubhaar on the Web at http://rtf.utexas.edu/faculty/joe-straubhaar.

Robert Larose is a Full Professor in the Department of Telecommunication, Information Studies, and Media at Michigan State University and serves as director of the Media and Information Studies Ph.D. program. He won Outstanding Article Award for the year in the field of communication from the International Communication Association as well as the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for his 2010 paper, "The Problem of Media Habits." Dr. Larose conducts research on the uses and effects of the Internet. He has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and more. In addition to his teaching and research, he is an avid watercolor painter and traveler. He holds a Ph.D. in Communication Theory and Research from the Annenberg School at the University of Southern California. Visit Robert LaRose on the Web at http://www.msu.edu/~larose.

Review:

"[Thomson Wadsworth] makes it easy to teach from this book. . . . The professional Thomson staff will support you and work with you to create your best class possible." "One of the strengths of the book is that it does integrate infrastructure, law, and ethics into the chapters. Integration allows students to see the connection between these variables and the end result."

"The authors do not talk above the heads of [students] but do a great job luring them into the content with their writing."

"MEDIA NOW is undeniably one of the most modern texts, keeping abreast of the times and trends, [and] providing knowledge of onward movements and recent developments in the field of journalism to students of mass communication."

"In the highly competitive Introduction to Mass Communication text market, MEDIA NOW is a solid competitor. The text offers a solid sweep of the content normally covered in this course. The text is written in an accessible fashion and contains ample up-to-date examples to illustrate key concepts. The visuals are ample and placed throughout the text in a way that increases readability. The support materials--including the course website, access to InfoTrac College Edition and the InfoTrac Student Activity Workbook, the Multimedia Manager, and the Media Literacy Workbook--are excellent and packed with teaching tools and ideas in support of the course."

"I've used this textbook for two years and will use it again . . . . Why? The content is solid, the presentation is good, and the instructor resources and supplements are extremely helpful."

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