Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Fashion and Costumes)

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9780486251080: Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Fashion and Costumes)

For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people.
For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "Thrift is the spirit of the day. Reckless spending is a thing of the past."
You'll see here how simpler women's fashion designs — of more traditional, affordable material — recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray.
For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without.

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Blum, Stella
ISBN 10: 048625108X ISBN 13: 9780486251080
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Descripción 1986. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería V0-9780486251080

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Blum, Stella
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Descripción 1986. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780486251080

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Descripción Dover Publications Inc., United States, 1987. Paperback. Estado de conservación: New. Language: English . Brand New Book. For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of 29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: -Thrift is the spirit of the day. Reckless spending is a thing of the past.- You ll see here how simpler women s fashion designs -- of more traditional, affordable material -- recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray. For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without. Nº de ref. de la librería AA99780486251080

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Editorial: Dover Publications Inc., United States (1987)
ISBN 10: 048625108X ISBN 13: 9780486251080
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
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Descripción Dover Publications Inc., United States, 1987. Paperback. Estado de conservación: New. Language: English . Brand New Book. For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of 29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: -Thrift is the spirit of the day. Reckless spending is a thing of the past.- You ll see here how simpler women s fashion designs -- of more traditional, affordable material -- recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray. For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without. Nº de ref. de la librería AA99780486251080

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Editorial: Dover Publications (1986)
ISBN 10: 048625108X ISBN 13: 9780486251080
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Descripción Dover Publications, 1986. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería 048625108X

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Descripción Dover Publications. PAPERBACK. Estado de conservación: New. 048625108X *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería NATARAJB1FI1000674

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