Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Fashion and Costumes)

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9780486251080: Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Fashion and Costumes)

For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people.
For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "Thrift is the spirit of the day. Reckless spending is a thing of the past."
You'll see here how simpler women's fashion designs — of more traditional, affordable material — recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray.
For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without.

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Editorial: Dover Publications Inc., United States (1987)
ISBN 10: 048625108X ISBN 13: 9780486251080
Nuevos Paperback Cantidad: 10
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The Book Depository
(London, Reino Unido)
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Descripción Dover Publications Inc., United States, 1987. Paperback. Estado de conservación: New. Language: English . Brand New Book. For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of 29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: -Thrift is the spirit of the day. Reckless spending is a thing of the past.- You ll see here how simpler women s fashion designs -- of more traditional, affordable material -- recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray. For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without. Nº de ref. de la librería AA99780486251080

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Blum, Stella
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Descripción 1986. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería V0-9780486251080

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Blum, Stella
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Descripción Dover Publishers. Estado de conservación: New. Brand New. Nº de ref. de la librería 048625108X

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Editorial: Dover Publications Inc., United States (1987)
ISBN 10: 048625108X ISBN 13: 9780486251080
Nuevos Paperback Cantidad: 10
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The Book Depository US
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Descripción Dover Publications Inc., United States, 1987. Paperback. Estado de conservación: New. Language: English . Brand New Book. For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of 29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: -Thrift is the spirit of the day. Reckless spending is a thing of the past.- You ll see here how simpler women s fashion designs -- of more traditional, affordable material -- recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray. For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without. Nº de ref. de la librería AA99780486251080

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Editorial: Dover Publications
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Descripción Dover Publications. PAPERBACK. Estado de conservación: New. 048625108X *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería NATARAJB1FI1000674

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Editorial: Dover Publications Inc., United States (1987)
ISBN 10: 048625108X ISBN 13: 9780486251080
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Book Depository hard to find
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Descripción Dover Publications Inc., United States, 1987. Paperback. Estado de conservación: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of 29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: -Thrift is the spirit of the day. Reckless spending is a thing of the past.- You ll see here how simpler women s fashion designs -- of more traditional, affordable material -- recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray. For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without. Nº de ref. de la librería BTE9780486251080

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Editorial: Dover Publications (1986)
ISBN 10: 048625108X ISBN 13: 9780486251080
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Valoración
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Descripción Dover Publications, 1986. Estado de conservación: New. 1986. First Edition ~1st Printing. Paperback. Editor(s): Blum, Stella. Series: Dover Fashion and Costumes. Num Pages: 144 pages, Ill. BIC Classification: 1KBB; AKTA. Category: (G) General (US: Trade). Dimension: 301 x 228 x 7. Weight in Grams: 540. . . . . . . Nº de ref. de la librería V9780486251080

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8.

Stella Blum
Editorial: Dover Publications Inc.
ISBN 10: 048625108X ISBN 13: 9780486251080
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Descripción Dover Publications Inc. Paperback. Estado de conservación: new. BRAND NEW, Everyday Fashions of the 30's: As Pictured in Sears Catalogs, Stella Blum. Nº de ref. de la librería B9780486251080

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Editorial: Dover Publications
ISBN 10: 048625108X ISBN 13: 9780486251080
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Kennys Bookstore
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Descripción Dover Publications. Estado de conservación: New. 1986. First Edition ~1st Printing. Paperback. Editor(s): Blum, Stella. Series: Dover Fashion and Costumes. Num Pages: 144 pages, Ill. BIC Classification: 1KBB; AKTA. Category: (G) General (US: Trade). Dimension: 301 x 228 x 7. Weight in Grams: 540. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780486251080

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10.

Editorial: Dover Publications
ISBN 10: 048625108X ISBN 13: 9780486251080
Nuevos Paperback Cantidad: 3
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BuySomeBooks
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Descripción Dover Publications. Paperback. Estado de conservación: New. Paperback. 144 pages. Dimensions: 11.8in. x 9.0in. x 0.3in.Over 130 fully illustrated pages from Sears catalogs offer historically accurateimages of what men, women, and children wore throughout 1930s. Hundreds of illustrations reflect the eras mood of economic austerity and its departure from the flamboyance of Twenties fashions in favor oflower hemlines andgarments made frommore traditional, affordable materials. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780486251080

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