Drawing on contributions from leading corporate executives, educators, consultants and business thinkers, this comprehensive handbook is a desktop guide to all facets of strategic planning. Tools and techniques are presented for each major functional area of the business organization along with frank appraisals of their strengths and weaknesses in specific business settings.
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Descripción Wiley, 1986. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0471881279