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Sinopsis
Guidelines on how to develop and implement a programme for monitoring the activities of business competitors are presented in this book. The author interviewed executives at 100 corporations and found that the most successful monitoring programmes were extremely similar. The guidelines in this book are based on those programmes. Fuld explains how to develop a competitor intelligence programme without a large investment in computers or staff, why the "low-tech" route is often the most effective, how to communicate intelligence information to the decision makers, the importance of ethical guidelines, and how to conduct an intelligence audit to uncover a company's existing intelligence resources.
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Reseña del editor
Guidelines on how to develop and implement a programme for monitoring the activities of business competitors are presented in this book. The author interviewed executives at 100 corporations and found that the most successful monitoring programmes were extremely similar. The guidelines in this book are based on those programmes. Fuld explains how to develop a competitor intelligence programme without a large investment in computers or staff, why the "low-tech" route is often the most effective, how to communicate intelligence information to the decision makers, the importance of ethical guidelines, and how to conduct an intelligence audit to uncover a company's existing intelligence resources.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Monitoring the Competition: Find Out What's Really Going On Over There
Publicado por
Wiley (edition 1), 1988
ISBN 10: 0471852619
ISBN 13: 9780471852612
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 0471852619-8-1-29
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Monitoring the Competition : Find Out What's Really Going on over There
Publicado por
Wiley & Sons, Incorporated, John, 1988
ISBN 10: 0471852619
ISBN 13: 9780471852612
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 45795610-6
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Monitoring the Competition: Find Out What's Really Going On Over There
Librería: -OnTimeBooks-, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Nº de ref. del artículo: OTV.0471852619.G
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Monitoring the Competition: Find Out What's Really Going On Over There
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0471852619I4N10
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Monitoring the Competition : Find Out What's Really Going on over There
Publicado por
John Wiley & Sons, Incorporated, Hoboken, NJ, U.S.A., 1988
ISBN 10: 0471852619
ISBN 13: 9780471852612
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Librería: "Pursuit of Happiness" Books, Oakland, CA, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Hardcover. Condición: Very Good. Publisher: John Wiley & Sons, Inc., 1988, V.Good, HB, ISBN: 0-471-85261-9, bookplate. Book. Nº de ref. del artículo: 008823
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