Presents guidelines on how to develop and implement a program for monitoring the activities of business competitors. The author interviewed executives at 100 corporations and found that the most successful monitoring programs were extremely similar. The guidelines in this book are based on those programs. Fuld explains how to develop a competitor intelligence program without a large investment in computers or staff, why the ``low-tech'' route is often the most effective, how to communicate intelligence information to the decision makers, the importance of ethical guidelines, and how to conduct an intelligence audit to uncover a company's existing intelligence resources.
"Sinopsis" puede pertenecer a otra edición de este libro.
Descripción Wiley, 1988. Hardcover. Estado de conservación: New. Excellent HC Edition: BOOK: NO page markings, Very clean, Very tight, NO spine creases, DUST JACKET: May have very light normal shelf rubbing. Book Interior is pristine; DJ may have very light minor normal rubbing. Very Collectible and Readable. Not EX-LIB or BCE. Choose Expedited or 2 Day for quicker delivery. Most international shipped to arrive 4-10 business days. Nº de ref. de la librería 908040279
Descripción Wiley, 1988. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0471852619
Descripción Wiley, 1988. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0471852619