Customer Service For Dummies, Third Edition integrates the unbeatable information from Customer Service For Dummies and Online Customer Service For Dummies to form an all-in-one guide to customer loyalty for large and small businesses alike. The book covers the fundamentals of service selling and presents up-to-date advice on such fundamentals as help desks, call centers, and IT departments. Plus, it shows readers how to take stock of their customer service strengths and weaknesses, create useful customer surveys, and learn from the successes and failures of businesses just like theirs.
Karen Leland and Keith Bailey (Sausalito, CA) are cofounders of Sterling Consulting Group, an international consulting firm specializing in quality service consulting and training for such clients as Oracle, IBM, Avis, and Lucent.
"Sinopsis" puede pertenecer a otra edición de este libro.
Discover how to:
Understand key customer service concepts
Plan and implement a customer service strategy
Foster good face-to-face and telephone service
Improve e-mail and Internet communication
Deal effectively with angry or abusive customersFrom the Back Cover:
Features even more new information on online customer service
"Provides the tools to achieve results that have benefited me, my company, my customers."
—Bo Wilson, VP Global Customer Support, VeriSign
Good products and good marketing aren't enough to succeed in business; you also need good customer service. This new edition reinforces the fundamentals of getting in step with your customers and shows you how to apply them in any scenario. Here's your key to happy customers — and success — in today's business world.
Praise for Customer Service For Dummies
"Well-written, fun-to-read. . . . An excellent book to make those hard-earned marketing dollars work to your advantage."
"Excellent. . . . Provides lots of step-by-step tips."
—Small Business Opportunities
"A 'must-have' manual for companies of all sizes — from the sole proprietor to the largest corporation."
—Home Business Journal
Discover how to
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Descripción For Dummies, 2006. Paperback. Estado de conservación: New. New. nice cover, tight binding, clean pages thanx!. Nº de ref. de la librería 030-0050
Descripción For Dummies, 2006. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0471768693
Descripción For Dummies, 2006. Paperback. Estado de conservación: New. 3. Nº de ref. de la librería DADAX0471768693
Descripción For Dummies, 2006. Paperback. Estado de conservación: New. Nº de ref. de la librería P110471768693
Descripción For Dummies, 2006. Paperback. Estado de conservación: New. Prompt attention. Free tracking. New. Nº de ref. de la librería FBA-160314080349-680